TILRAY BRANDS COMPLETES ACQUISITION OF TRUSS BEVERAGE CO.

Acquisition Solidifies Tilray’s Leadership Position in Cannabis Beverages with ~40% Market Share

Truss Facility Bolsters Tilray’s Beverage Operations in Canada

LEAMINGTON, Ontario, January 24, 2024 – Tilray Brands, Inc. (“Tilray Brands”, “Tilray” or the “Company”) (Nasdaq | TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the completion of its acquisition of Truss Beverage Co. (“Truss Beverage”) from Molson Coors Beverage Company (“Molson Coors”) (NYSE: TAP) and the satisfaction of remaining contractual obligations.

The Truss Beverage acquisition provides several key strategic benefits, including:

  • Bolsters Tilray’s Beverage Operations in Canada. Since acquiring the remaining 57.5% equity ownership from Molson Coors in August 2023, Tilray has transitioned all cannabis beverage operations to its London, Canada manufacturing facility, maximizing utilization, and lowering costs. Tilray plans to operate the state-of-the-art Truss Beverage facility in Belleville, Ontario to explore the production of new beverage innovations and to expand its beverage portfolio.

  • Strengthens Tilray’s #1 Cannabis Market Share Position and Solidifies Leadership in Cannabis Beverage Market. Tilray boosts its leading cannabis market share position in Canada with ~40% market share in cannabis beverages.

    Tilray’s combined brand portfolio now includes Canada’s top-selling brands across all cannabis product categories - Good Supply, RIFF, Broken Coast, Solei, Canaca, HEXO, Redecan, Original Stash, Bake Sale, XMG, Mollo, and others.

  • Optimizes Commercial Network Through Collective Sales, Marketing and Distribution Force. Tilray is optimizing its sales, marketing, and distribution network with GND and its recently acquired cannabis beverage brands. This expanded network is expected to strengthen the Company’s commercial footprint and drive market share growth.

Blair MacNeil, President, Tilray Canada, added, “Truss has elevated our market share and positions us at the forefront of adult-use beverages. We are now strengthening our Canadian operations to be  better positioned to further expand our business and consumer base through new brand and product innovation and by serving new consumer segments and occasions.”

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time. Tilray Brands delivers on this mission by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray Brands’ unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray

Forward-Looking Statements 

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide and achieve market share growth and expansion. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. 

Media:
Berrin Noorata

news@tilray.com

Investors
Raphael Gross

203-682-8253
Raphael.Gross@icrinc.com

A CUT ABOVE: RIFF CANNABIS BRAND EXPANDS ITS DIAMOND COLLECTION WITH NEW THCA ‘LIQUID DIAMOND’ VAPES

New RIFF Cannabis Collection Includes Diamond-Infused Multi-Packs of Pre-Rolls and Blunts

 

TORONTO, ONTARIO – January 23, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, unveils the latest additions to the Diamond Collection from premium cannabis brand, RIFF. The new RIFF Diamond Collection is produced with small-batch, hand-crafted whole flower boosted by THCA diamonds and full spectrum live resin, with the lineup including infused pre-rolls, blunts, and now vapes, all available across Canada in select regions and retailers.

 

RIFF’s new liquid diamond vapes are for those who appreciate potency and purity, accompanied by maximum flavour. Formulated with premium distillate, high-potency THCA diamonds, and botanical terpenes, these new high-grade, liquid diamond vapes are sure to provide highly refined and unforgettable experiences.

 

RIFF’s new release of its Liquid Diamond Vapes includes:

 

·       Cherry Stardust: Produced with pure THCA diamonds and a burst of cherry flavours.

·       Melonaide: Sparkling melon produced with pure THCA diamonds featuring sour citrus, melon, and spice aromas that shine through.

 

Each RIFF liquid diamond 1g 510 vape comes in premium glass with its new hemp-based mouthpiece made for superior sustainability.

 

As part of RIFF’s Diamond Collection, RIFF also launched its diamond-infused pre-rolls and blunts:

 

With a blend of THCA Diamonds, premium BHO resin, and dipped in kief, RIFF introduces two unique terpene-rich strains now available in pre-rolls. The infused pre-rolls now include Melonaide featuring the same gleaming aromas of sour citrus, melon, and spice, also found in the existing flower and vapes, along with Purple Punch OG featuring sweet berry and citrus aromas.

 

RIFF also has its ‘26 Delta Diamond Infused Blunts, featuring Blue Cookies flower. With an outstanding terpene profile and its potent effects of pure THCA diamonds and full spectrum resin, these blunts showcase the quality of indoor-grown, small-batch flower. Paired with its flavourful hemp blunt wrap, these blunts offer an exceptionally unique and long-lasting, smooth consumption experience.

 

Each diamond-infused pre-roll pack includes 5x0.5g in a convenient compact carrying case, while the diamond-infused blunts come in 2x0.5g in a convenient pop-top pre-roll case for wherever your journey takes you.

Elevate your senses and learn more about RIFF’s latest Diamond Collection and the rest of its new product drops by visiting www.whatisRIFF.ca, and join the RIFF community to stay in the loop on social by following @whatisriff.

About RIFF

RIFF was born out of the love for a good joint effort. Committed to providing quality cannabis products and encouraging creativity, RIFF has been widely recognized in the Canadian landscape as a brand that has always supported creative explorers and connoisseurs, serving as a leader in curating and contributing to local events and artist showcases that reflect the RIFF lifestyle. To us, creativity comes from pushing boundaries, exploring ideas, and fresh perspectives among a collection of collaborative endeavors. RIFF celebrates the joy of connection and encourages its community to create something meaningful, for infinite reinvention.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

MANITOBA HARVEST HEMP FOODS CELEBRATES A DECADE OF B CORP CERTIFICATION WITH A SCORE OF 100 POINTS

Leading Global Hemp Foods Brand Reinforces their Commitment to the Global B Corp Community

NEW YORK and WINNIPEG, Manitoba, January 17, 2024 – Manitoba Harvest, a pioneer and leader in hemp-based foods and a wholly-owned subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), proudly marks a decade of excellence as a Certified B Corporation™  with an outstanding recertification score that places Manitoba Harvest among a global community of socially and environmentally progressive B Corp™ leaders.

A Decade of Leading with Purpose

Certified as a B Corp since 2014, Manitoba Harvest has consistently demonstrated its dedication to fostering a positive impact on people and the planet, through hemp. The recent recertification score of 100 reaffirms the company's ongoing commitment to sustainability with breakthrough initiatives like an investment in Regenerative Agriculture. 

Jared Simon, President of Manitoba Harvest and Tilray Wellness, expressed his pride: "Celebrating 10 years as a Certified B Corporation with our highest score to date is a testament to our entire organization’s unwavering commitment to social responsibility and sustainable practices. It reflects the collective efforts of our team and our enduring dedication to making a positive impact in every aspect of our business." 

B Corp Certification: A Global Movement for Positive Change

B Corp Certification leads the way in creating an inclusive, equitable, and regenerative global economy. B Lab™, the organization behind B Corp Certification, uniquely measures a company's social and environmental impact, ensuring a holistic approach to business practices.

In order to achieve and maintain B Corp Certification, companies must:

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment™ score of 80 or above.

  • Exhibit transparency by publicly making information about their performance available on  B Lab U.S. & Canada’s website.

Sarah Ford, Associate Director of Recertification for B Lab U.S. & Canada, said, "We congratulate Manitoba Harvest on achieving a remarkable recertification score and for being B Corp Certified for a decade. Companies like Manitoba Harvest show how businesses can have a positive impact by prioritizing social and environmental responsibility."

About Manitoba Harvest
Manitoba Harvest is a pioneer and leader in branded hemp-based foods and is recognized as a Certified B Corporation and the first Canadian food company to attain a Carbonzero Certification.

Taking the seed-to-shelf approach since 1998, Manitoba Harvest is committed to qualitysustainability, and consumer wellness. With an extensive product portfolio of Hemp Hearts (shelled hemp seed), Hemp Protein, Hemp Protein Blends, Hemp Granola, and Hemp Oil, Manitoba Harvest products are sold globally and in approximately 17,000 retail stores across North America.

To learn more about Manitoba Harvest, visit www.manitobaharvest.com and follow @manitobaharvest across all social platforms.

About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

About B Corp Certification

B Corp Certification assesses the overall social and environmental impact of a company. To achieve B Corp Certification, a company must meet a score of at least 80 points in the B Impact Assessment, an evaluation of a company’s positive impact, and pass a risk review, an evaluation of a company’s negative impact. 

It must change its corporate governance structure to be accountable to all stakeholders, not just shareholders, and exhibit transparency by allowing information about their B Corp Certification performance to be publicly available on their B Corp profile on B Lab’s website. B Corps recertify every three years and, once certified, are expected to increase their score over time as they progress towards becoming more equitable, inclusive, and regenerative businesses. 

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

Media: Berrin Noorata, news@tilray.com

Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

TILRAY LAUNCHES CANNABIS-INFUSED PREMIUM BELGIAN CHOCOLATES WITH CHOWIE WOWIE EDIBLES BRAND

Chowie Wowie Introduces New Soft Caramel and Crunchy Praline Flavours

Newly Formulated Classics include Top-Selling THC Milk Chocolate, and Balanced THC and CBD Milk Chocolate

TORONTO, ON, December 21, 2023 — Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of its market-leading cannabis portfolio with the latest releases from its Canadian cannabis edible brand, Chowie Wowie. Joining the original best-selling chocolates from Chowie’s edible selection, including Balanced Milk Chocolate and THC Milk Chocolate, the brand introduces two new members to the family, inspired by two classic flavours: Soft Caramel and Crunchy Praline. From the originals to the two latest additions, Chowie’s chocolates have levelled up. They are now made with the smooth taste of premium Belgian chocolate and are available across Canada, including Ontario, British Columbia, Alberta, and Saskatchewan.

In Canada, Chowie Wowie is currently the #2 cannabis infused chocolate brand nationally[1], with its Chowie Balanced Milk Chocolate and Chowie THC Milk Chocolate being the top 1 and 2 performing chocolate offerings in the market, and has grown by 12% month over month since May 2023 this year.[2] With a fresh take on their existing chocolate formulations, and adding two new flavours to the portfolio, Chowie Wowie is poised to take the lead as the top-performing chocolate brand in the cannabis edibles space.   

Chowie Wowie’s latest line-up, inspired by beloved confectionary classics, includes:

  • Soft Caramel Chocolate: With 10mg THC and 10mg CBD, the soft caramel bites are filled with the goodness of lightly salted caramel paired with our silky-smooth Belgian milk chocolate.

  • Crunchy Praline Chocolate: 10mg THC, 10mg CBD, these are the perfect go-to for a craving for crunch of pralines combined with oh-so-creamy Belgian milk chocolate.

Catch the Chowie Wowie chocolates while they’re still in stock. Consumers can now find Chowie Wowie at authorized cannabis retailers in Ontario and Alberta, with availability in British Columbia coming soon. For more exciting product releases and formats from Chowie Wowie, visit chowiewowie.ca. Must be legal age to explore, please enjoy responsibly.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide and achieve listed sustainability forecasts. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

[1] Based on National Retail Sales Data from Hifyre – 2023; Specific to Chowie Wowie performance Year To Date

[2] Based on Subcategory Sales from Hifyre,– 2023

SWEETWATER BREWING ANNOUNCES 27TH ANNIVERSARY PARTY CONCERT LINEUP

EARTHGANG TO HEADLINE AND LIGHT UP SWEETWATER ANNIVERSARY 

Musical showcase also includes Daniel Donato's Cosmic Country and Maddy O'Neal

 

ATLANTA — December 19, 2023 — SweetWater Brewing Company  (“SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced today it will celebrate its 27th anniversary on Feb. 17, 2024, with a fusion of beats, bass, and twang headlined by Atlanta’s own EarthGang. The brewery will transform its Atlanta taproom and facility into an intimate venue for the celebration, which will also include performances by Daniel Donato’s Cosmic Country band and DJ Maddy O'Neal.

SweetWater Brewing has been a pivotal force in shaping Atlanta's craft beer culture since it’s founding in 1997. Renowned for its adventurous beer creations, commitment to live music, and dedication to environmental and community initiatives, SweetWater continues to set the standard for excellence in the craft brewing industry. In appreciation of its loyal patrons and supporters, SweetWater is organizing an all-day extravaganza featuring an array of live music performances at its Armour Yards location. The brewery is also excited to share some special new beers, including unique takes on SweetWater’s flagship 420 series, along with limited edition anniversary beers brewed specifically for the party.

About the Headlining Acts

  • EarthGang: Comprised of musical artists Olu and WowGr8, the band will bring its genre-defying blend of hip-hop, R&B, and funk, as well as its thought-provoking lyrics and energetic performances.

  • Daniel Donato's Cosmic Country: Nashville's Daniel Donato infuses traditional country roots with a contemporary twist, creating a musical journey that transcends genres.

  • Maddy O'Neal: Rising star Maddy O'Neal is an electronic music producer and DJ whose beats fuse glitch hop, future bass, and dubstep.

"Live music runs through SweetWater’s veins, which is why we celebrate our anniversary each year with electrifying performances from must-see acts and rising stars across genres. For this year’s show, we curated an eclectic contemporary lineup that will provide the perfect soundtrack for the party,” said Ty Gilmore, President of U.S. Beers for Tilray.

Event Details:

  • Date: Saturday, Feb. 17th, 2024

  • Time: Doors open at 1 p.m.

  • Location: SweetWater Brewing Company, 195 Ottley Drive NE, Atlanta, GA 30324

Tickets can be purchased now at the official concert website. General Admission is $50 with a $45 Early Bird option. For the ultimate experience, the Super Heady VIP package for $80 includes two beers, exclusive access to VIP areas, private restrooms and bars, and unlimited re-entry.

Join us in celebrating 27 years of craft brewing excellence, community engagement,  unforgettable memories, and live music.

About SweetWater

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. 

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew on all social platforms.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. 

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

Embrace The Chill With Montauk Brewing’s Cold-Weather Beers

Montauk’s New Cold Day IPA and Driftwood Ale Are Brewed to Warm Your Spirit

 

NEW YORK (December 14, 2023)Montauk Brewing Company (“Montauk Brewing” or “Montauk”), the leading and fastest-selling craft brewer in Metro New York and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announces the seasonal release of its fan-favorite winter offerings , Cold Day Indian Pale Ale (“IPA’) and Driftwood Ale. Both are available throughout the Northeast. Cold Day IPA is available in twelve-packs and six-packs 12-ounce cans, 19.2-ounce singles, and on draft. Driftwood Ale is available in six-packs 12-ounce cans and on draft.

Montauk Brewing crafts the two special brews to celebrate the winter season and moments that call for beers that warm the spirit.

  • Cold Day IPA (6.7% alcohol by volume (ABV)) is a slightly hazy India Pale Ale with crisp juicy notes, reminiscent of the invigorating chill of a winter day. Brewed with Amarillo and Strata hops, the IPA delivers a delightful blend of citrus, pine, and tropical fruit aromas.

  • Driftwood Ale (6% ABV) is an English Pale Ale and offers a rich malty flavor with hints of toast, nuts, and biscuits. The well-balanced ale is perfect for sipping by a fireplace or enjoying with hearty winter meals.

“Montauk is all about brewing easy-drinking beers. Cold Day and Driftwood are both styles that were brewed for the cold and icy days we face during winter in Montauk. Cold Day IPA is one of our most frequently requested beers every winter, while Driftwood Ale delivers the quintessential malty, nutty and caramel flavors people expect in a winter beer without being overly heavy. Both beers are great choices for the colder months ahead,” said Vaughan Cutillo, Co-Founder and Marketing at Montauk Brewing.

About Montauk Brewing Company

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Today, the beloved brand is the #1 fastest-selling Craft Brewery in Metro New York according to Nielson data and is a subsidiary of Tilray Brands (Nasdaq: TLRY; TSX: TLRY).

Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.

Montauk Brewing is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about Montauk Brewing Company, please visit www.montaukbrewingco.com and follow @montaukbrewco.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

ELEVATE EVERYDAY WELLNESS RITUALS WITH SOLEI CANNABIS TEAS

Solei Introduces Three New Seasonal Brews for Tea Lovers

TORONTO, ONTARIO – December 13, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announces the latest seasonal release from its cannabis wellness brand, Solei. Joining its list of elevation essentials, Solei introduces three new cannabis-infused tea blends, including Decaffeinated Jasmine Green Tea, Spiced Starlight, and Chai Rooibos that are now available, just in time for the cozy season ahead.

Earlier this Spring, Solei introduced its inaugural tea collection with the launch of Peach Ginger Green Tea, Lavender Chamomile, and Mint Tea, focused on intentional consumption around its cannabinoid variations of CBD, CBN, and THC. Now back with three additional flavours, Solei delivers refreshing seasonal blends in premium sachets of loose-leaf tea.

Solei’s new seasonal brews include:

  • Decaffeinated Jasmine Green Tea: A premium whole-leaf tea with the classic aromas of jasmine flower. It contains five biodegradable pyramid tea sachets; each sachet includes 20mg of CBD and <1mg of THC perfect for any time of the day.

  • Spiced Starlight: With 5x5g premium whole-leaf tea bags, this rich, Spiced Starlight multi-pack is caffeine-free and features warm spices of cardamom and clove. Each pack contains five biodegradable pyramid tea bag sachets, each infused with 20mg CBD, 10mg CBN, and <1mg THC. 

  • Chai Rooibos: Solei’s chai rooibos tea is a classic spice-filled beverage that’s caffeine-free, providing a sense of ease and comfort in a cup with notes of cardamom, cinnamon, and clove flavors. Each tea pack includes five biodegradable pyramid tea bag sachets, each infused with 20mg CBD and 2mg THC. 

Solei cannabis-infused teas are made for self-care routines, moments to unwind and to share socially with friends. Solei’s new teas – Jasmine Green Tea, Spiced Starlight, and Chai Rooibos, are now available at select Canadian cannabis retailers. For more information on where to buy Solei teas, please visit www.Solei.ca.

About Solei

Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms. Beloved by consumers for its carefully formulated products and innovative formats, Solei products feature varied and rare cannabinoids that allow you to fine-tune your routines with ease. Explore a true sense of well-being with a wide range of formats including Solei’s best-selling CBD oils, ready-to-go pre-roll multi-packs, blended topicals, and new beverages, along with more exciting future launches coming later this year.

For more information on Solei, visit www.Solei.ca and follow along our journey @soleicanada on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

CELEBRATE THIS HOLIDAY SEASON WITH DELICIOUS AND HEALTHY BAKING RECIPES FROM MANITOBA HARVEST

MANITOBA HARVEST FEATURES NEW HOLIDAY RECIPES TO EXPERIENCE THE JOY OF COOKING WITH HEALTHY HEMP PRODUCTS

NEW YORK – December 6, 2023 – This holiday season, Manitoba Harvest Hemp Foods, the world’s leading hemp foods brand and a wholly-owned subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), invites you to indulge in the joy of healthy baking. Our portfolio of hemp foods adds a nutritional and delicious boost to your festive treats.

Featured Healthy Baking Recipes with Manitoba Harvest (Click the links below for the full recipes)

1.     Hemp Heart Holiday Cookies

    • Key Ingredients: Spelt Flour, Manitoba Harvest Regenerative Organic Certified (ROC™) Hemp Hearts, Baking Powder, Spices: ginger, cinnamon, cloves, nutmeg.

2.     Fudgy Chocolate Vegan Brownies

    • These rich, vegan brownies are a chocolate lover's dream. Infused with the goodness of hemp, they offer a healthier twist on a classic favorite.

    • Key Ingredients: Flaxseed meal, Manitoba Harvest Ground Hemp, Manitoba Harvest ROC™ Hemp Hearts, non-dairy chocolate chips.

3.     Peppermint Mocha Bites

  • These no-bake bites are a fusion of peppermint and mocha, enriched with Hemp Hearts for added nutrition and flavor.

  • Key Ingredients: Manitoba Harvest ROC™ Hemp Hearts, Medjool Dates, Cocoa Powder, Espresso Powder, Dark Chocolate Chips.

Manitoba Harvest Ingredient Spotlight:

  • Regenerative Organic Certified (ROC™) Hemp Hearts: Ready to eat right out of the bag, Manitoba Harvest Hemp Hearts offer nutrition seekers a simple and delicious ingredient that adds plant protein and nutrients to any recipe or meal. Regenerative farming prioritizes the health of consumers and the environment, requiring that we leave the soil better than we found it. Better for you. Better for the earth. Better for the farmers.

  • Ground Hemp: Boost your baking with the power of hemp! Ground Hemp delivers 5g of plant protein, 6g of fiber, and 1g of Omega 3 & 6 per 15g serving. The perfect ingredient for baked goods, oatmeal and smoothies. 

About Manitoba Harvest

Manitoba Harvest is a pioneer and leader in branded hemp-based foods, and is recognized as a Certified B Corporation and one of the first Canadian food companies to attain a Carbon zero Certification.

Taking the seed-to-shelf approach since 1998, Manitoba Harvest is committed to quality, sustainability, and consumer wellness. With an extensive product portfolio of Hemp Hearts (shelled hemp seed), Hemp Protein, Hemp Protein Blends, Hemp Granola, and Hemp Oil, Manitoba Harvest products are sold globally and in approximately 17,000 retail stores across North America.

To learn more about Manitoba Harvest and where to shop, visit www.manitobaharvest.com.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under U.S. and Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Jaydon Case
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

TILRAY BRANDS PRESENTS THE BEST HOLIDAY DRINKING GIFTS FOR CRAFT BEER LOVERS AND WHISKEY ENTHUSIASTS

 Celebrate the Holiday Season with the World’s Best Blended Whiskey and Award-Winning Craft Brews

 

NEW YORK – December 7, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, unveils its 2023 holiday spirits and craft brews gift guide. This curated selection features award-winning drinks from Tilray Brands’ portfolio of craft beverage brands, showcasing the internationally acclaimed spirits brand Breckenridge Distillery and exceptional craft beers from 10 Barrel Brewing, a Great American Beer Festival laureate, Widmer Brothers, a silver medalist at the Great International Beer and Cider Competition, thirst-quenching beers from SweetWater Brewing Company, highly refreshing brews from Montauk Brewing Company, and the coveted Belgian-style wheat ale from Shock Top.

Whiskies to Gift and Sip

Breckenridge Distillery the highly awarded spirits brand and World’s Best Blended Whiskey offers premium spirits for the holiday season:

o   Breckenridge Bourbon Whiskey: Breckenridge Bourbon Whiskey is one of the most awarded craft bourbons in the U.S. This high-rye Bourbon Whiskey is aged for a minimum of three years, in charred, new American oak barrels, and blended to reveal the unique qualities of the Bourbon Whiskey. It offers a deep, honey-amber hue with pronounced aromas of butterscotch, candied orange, and apple; dry cacao and brown sugar envelop the tongue as the spirit lingers with notes of vanilla and white pepper.

o   Breckenridge High Proof: Named World’s Best Blended Whiskey at the World Whiskies Award, this award-winning Whiskey is a perfectly blended Bourbon, but with a twist, bottled at a gripping 105 proof, delivering a masterful combination of rich, dark caramel and toasted almonds, along with burnt baker’s chocolate and dried orange peel, with a lingering finish of vanilla and spice.

o   Breckenridge PX Sherry Cask Finish: a 3-time Best American Blended winner at the World Whiskies Awards and a Double Gold Winner at the San Francisco World Spirits Awards, this PX Sherry Cask Finish is a unique blend of flavors from the barrels of luscious, syrupy dessert wine from the Andalusia province of Spain, that complements the sweet oak and vanilla character of Breckenridge’s world-renowned rich, spicy, Bourbon Whiskey; it gracefully emerges from the wine’s ripe fruity vessels with complex layers of fig compote, orange marmalade, and licorice.

 

For the True Craft Beer Fans

SweetWater Brewing Company known for its iconic 420 Pale Ale and hoppy IPAs introduces new holiday seasonal brews:

o   Georgia Brown Ale: The malt bill in this ale gives a subtle nutty & toasty flavor, while the chocolate malt provides a rich cocoa flavor with aromas that range from roasted coffee to chocolate-covered dark fruits. Provide clean floral, fruity and herbal notes.

o   Festive Ale: A cheerfully spiced Winter Warmer with big, complex flavors. Loaded with Centennial and Golding Hops and capped with a dose of cinnamon and ground mace, Festive Ale is a high-octane brew that keeps drinkers warm and toasty through the winter.

Montauk Brewing Company captures the unique spirit of Montauk in their premium craft brews:

o   Driftwood Ale: This well-balanced English Pale Ale is known for its dark copper color and easy drinkability. Victory malts give this beer terrific toasty, nutty, and biscuity flavors at 6% ABV.

o   Cold Day IPA: With slight haze and crisp, juicy notes, Cold Day IPA warms your spirit and reminds you that the freezing days are still beautiful ones.

Breckenridge Brewery the original ski town brewery offers big seasonal flavors:

o   Christmas Ale: One of the larger seasonal beers in the nation and sold nationwide., Breck Brew’s Christmas Ale is a malty, full-bodied winter warmer with extra flavor and strength. This festive brew features an abundance of carefully roasted malts, creating notes of caramel and chocolate, while Chinook and Mt. Hood hops contribute a spicy quality for balance and a clean finish.

o   Holidale: A limited-edition whiskey barrel-aged version of the popular Christmas Ale, this Holidale is a brew to warm the spirit, offering toasted biscuit notes complemented by soft caramel sweetness with hints of oak and whiskey. Striking deep red, this strong specialty brew makes a coveted holiday gift for beer and whiskey lovers.

o   Vanilla Porter: A year-round beer but an all-time fan favorite during the holiday season, featuring aromas of vanilla and toasted grain sets the stage for mellow flavors of vanilla and dark roasted malts in this popular porter.

 

10 Barrel winner of the Great American Beer Festival awards for best American Sour Ale, Field Beer, and German Sour Ale introduces amplified HopBurst IPAs for the holidays:

o   10 Barrel’s HopBurst IPA Family:

o   Apocalypse HopBurst West Coast IPA: Taking their West Coast IPA, 10 Barrel loaded up the hops for massive flavor and enhanced aromatics, locking in notes of pine and citrus for a bright golden appearance and medium body, making this a flagship staple of the HopBurst lineup. It’s impossible to miss this recipe's herbal, grapefruit, and stone fruit aromas.

o   All Ways Down HopBurst Double IPA: A double IPA bursting with hops! This recipe began as a specialty brew with friends from Rome Snowboards, inspired by the many Double IPAs found in their home state of Vermont. A fan-favorite from the start, this recipe brings citrus, cannabis and pine flavors with sweet aromas of pineapple and mango. Watch out for that higher ABV, this Double packs a punch.

o   Cloud Mentality HopBurst Hazy IPA: Tossing a truckload of hops into their Hazy IPA at the end of its brewing process, Cloud Mentality brings an explosion of flavor and aromatics. This technique traps all the juicy, tropical notes while maintaining a balanced taste and keeping the bitterness in check for a final result of a sweet stone fruit finish and aromas of citrus and tropical fruit.

Blue Point Brewing known for its award-winning Amber Lagers offers full flavor this holiday season:   

o   Toasted Lager: Blue Point’s original Long Island Lager is the first beer they’ve ever brewed. Smooth, balanced, and classic, Toasted Lager enjoys a 25-year heritage as a staple in the New York craft beer scene, often the first beer many Long Islanders ever drink. Extremely crushable and easy to love. Its awards include a World Beer Cup Gold medal, GABF (Great American Beer Festival) awards, and more.

o   Winter Warmer: A seasonal Winter Ale full of Blue Point’s favorite winter spices – vanilla, cinnamon, and nutmeg. Brewed to a cozy 6.4% ABV, Winter Warmer features notes of chocolate, root beer, gingerbread, toasted marshmallows, hints of sweet dark fruit, and a kick of classic holiday spice.

Widmer Brothers, the 2023 Large Size Brewery of the Year according to Best of Craft Beer Awards offers a seasonal variety of beers including:

o   Brrr Hoppy Red: A legendary winter seasonal and silver medalist at the Great International Beer and Cider Competition, this Northwest-Style Red ale features caramel and dark chocolate malts bringing out the indulgent sweet flavor that balances wonderfully with its smooth bitterness.

o   Widmer Hefe: With a current total award count of 33, Widmer’s Hefe features floral citrus notes to the naturally cloudy body and refreshing finish. Its golden yet cloudy brew has become an international craft brewing staple and forever known as America’s Original Hefeweizen.

o   Widmer Imperial Hefe: Unmatched, this Imperial Wheat lords over ales with robust wheat flavors, joining houses with Citra, Vista and Idaho-7 hops, all while remaining true to its wheat sovereignty by tasting smooth, balanced, and bright.

Redhook, the award-winning brewer of Big Ballard Imperial IPAs offers new flavors for the holidays:

o   Big Ballard Imperial IPA: The OG of the family, Big Ballard Imperial IPA is a tribute to Redhook’s original stomping grounds. Living up to its name with a bold hop profile featuring a deep golden body and crisp finish. 

o   Hazy Big Ballard Imperial IPA: Bold and juicy, with citrus and tropical flavors, a soft body, and lingering hops on the finish. Whatever you’re building, Hazy Big Ballard is the perfect way to cap off a long day and give you the reward you have earned.

o   Tropical Big Ballard Juicy IPA: A big beer with big IPA flavors to live up to the name but with a softer touch. Brewed with mouthwatering natural Orange, Pineapple, Starfruit and Coconut, this IPA puts you at ease with every sip, as if you were on a beach in a tropical destination.

Shock Top continues to impress with its coveted Belgian-style wheat ale.

o   Belgian White: This spiced Belgian-style wheat ale is the pinnacle of refreshment brewed with real orange, lemon and lime peels for a smooth, citrusy finish. The beer that is always down to chill - and be chilled.

For the Cider Enthusiasts

Square Mile: the 6-time award-winning original hard cider offers new holiday essentials:

o   Imperial Apple Pie: Perfect for the holiday season, this irresistible cider has the sweet taste of baked Apples and pie spices.

o   Imperial Blackberry Pie: There’s nothing like the sweet taste of baked blackberries in every sip of this Imperial Blackberry Pie.

o   Rosé Apple Cider: There’s a certain power in the earth’s most subtle flavors – like the rose hips and hibiscus that fill each can of this Rose Cider creating a classic rosé color, beautiful tartness and acidity.

 "This holiday season, we're especially proud to highlight our expanded portfolio of craft beverages showcasing a diverse array of award-winning craft beers from esteemed brands like SweetWater Brewing, Montauk Brewing, Shock Top, and more. These craft brews, along with our exceptional ciders and whiskies, are not just beverages but a true celebration of the holiday spirit and our passion for innovative brewing. We are committed to offering drinks that reflect our premium craft quality and introduce unique flavors and experiences ideal for holiday enjoyment. Whether you're toasting to longstanding traditions or creating new ones, Tilray Brands' holiday selections are designed to elevate your festive moments," said Ty Gilmore, President, U.S. Beer at Tilray Brands.

For product availability, please visit our brand websites linked above.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under U.S. and Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:

Jaydon Case
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

TILRAY BRANDS UNVEILS CANADIAN CANNABIS LINEUP FOR THE HOLIDAYS

From Premium Chocolate Edibles to Power Packed Drinks, Pre-rolls, and Quality Flower, Find Something Special for the Cannabis Enthusiast on Your List

TORONTO, ON – December 6, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, through its wholly-owned licensed subsidiaries, Aphria Inc, and Hexo Operations Inc., and Truss Beverages Company Limited, unveils its 2023 holiday products spotlighting essentials from its diverse portfolio of brands, offering a wide range of options for consumers to explore and share during this festive time of year.

For the Chocolate Edibles Connoisseur

Chowie Wowie: Premium Chocolate Bars

Licensed producer: Aphria Inc.

o   Crunchy Praline: Another 1:1 of 10mg of THC and 10mg of CBD, this crumbly, nutty crunch of pralines is combined with high-quality Belgian milk chocolate.

o   Soft Caramel: With a balance of 10mg of THC and 10mg of CBD, this new Chowie chocolate features lightly salted caramel goodness paired with our silky-smooth Belgian milk chocolate.

For the Cannabis Wellness Enthusiasts

Solei: Cozy Seasonal Teas

Licensed producer: Aphria Inc.

o   Decaffeinated Jasmine Green Tea: Jasmine Green Tea is a premium whole-leaf tea that elevates classic jasmine flower taste and aromas. Rich, floral, and perfect for any time of day, each pack contains five biodegradable pyramid tea bag sachets, each infused with 20 mg CBD and <1mg of THC. 

o   Spiced Starlight: This Spiced Starlight multi-pack features an array of warm spices to keep you cozy this season. Featuring premium whole-leaf tea that’s caffeine-free, with notes of cozy cardamom, and calming clove. This rich, spiced tea is perfect for sipping and settling in for a cozy evening. Each pack contains five biodegradable pyramid tea bag sachets, each infused with 20mg CBD, 10mg CBN, and <1mg THC. 

o   Chai Rooibos: Like a warm hug in a cup, Solei’s chai rooibos tea is a classic spice-filled beverage and caffeine-free, providing a sense of ease and comfort in a cup with notes of cardamom, cinnamon and clove flavors. Each tea pack includes five biodegradable pyramid tea bag sachets, each infused with 20mg CBD and 2mg THC. 

For those who love a Power Packed Cannabis Beverage

XMG+: Power up with XMG’s new high-intensity fruit-based carbonated beverages

Licensed producer: Truss Beverages Company Limited

o   Paradise Treat: Bring the tropics to the winter festivities with this nostalgic blast of fruit punch with a balanced 1:1 potency of THC and CBG, along with guarana extract.

o   Tropical Cream Float: A tropical twist on a classic vanilla bubbly with 10mg THC + 10mg CBG & guarana extract.

o   Citrus Peaks: A nostalgic citrus blast with 10mg THC + 10mg CBG & guarana extract

Mollo: Mollo out with these non-alcoholic cannabis brews

Licensed producer: Truss Beverages Company Limited

o   Orchard Chill’r: Best served in a chilled glass over ice, this semi-sweet and crisp Mollo essential also contains a balance of THC and CBG with all-natural flavors.

o   Mollo 5 Lime: Crisp and lightly hopped with refreshing lime flavor; best enjoyed in a chilled glass with a lime wedge at 5mg THC and 5mg CBD.

o   Mollo 10: This first-of-its-kind cannabis craft brew was one of the first beverages to hit the ground running for Mollo, with a balanced 10mg THC + 10mg CBG offering best served in a chilled glass.

RIFF: Light up your taste buds with these fruit-forward refreshers

Licensed producer: Aphria inc.

o   RIFF Blue Raspberry Ice is a refreshing take on the classic, electric blue summertime favorite frozen treat, bringing subtle waves of nostalgia and refreshment with each sip, accompanied by a blast of bold berries and fruity goodness.

o   RIFF Wild Raspberry Lemonade is a bubbly, sweet-tart blend of raspberries, wild berries, and lemon – an ultimate refreshing drink.

o   RIFF Boost Vanilla Frost: Feel the liftoff of this fizzy drink reminiscent of a nostalgic frozen favourite boosted with fast-acting THC and CBG; Its electric focus and elevation provides a kick with zero cannabis aftertaste.

For the Pre-roll Enthusiasts

Good Supply: Pre-rolls that pack a punch for all

Licensed producer: Aphria Inc.

o   Holiday Helpers: Centered around the theme of ’12 Days of Jointmas’, Good Supply launches its new ‘Holiday Helpers’, pre-roll mix pack (36 x 0.35g) featuring 12 pre-rolls each of sativa, hybrid, and indica. Featured strains and aromas include Jean Guy, Lava Fuel, and Wedding Cake.

o   The Grump Monsters: Following its initial ‘MONSTERS’ release earlier this year, Good Supply launches a new limited edition 2.38g infused pre-roll spotlighting 1,000mg THC [1] along with its potent milled flower infused with BHO that’s perfectly rolled, coated in extract, and dipped in kief.

Redecan: The Perfect Party Addition

Licensed producer: Hexo Operations Inc.

o   Hemp’d and Hemp’d Stocking Stuffers: Perfect for sharing over the holidays, Redecan launched their new ultra-thin, unbleached hemp paper-based 10 x 0.4g pre-roll multi-pack along with their latest holiday version, which features a festive filter design that offers a slower burn and elevates the flower flavor for the ultimate smoking experience. 

Solei: Self-Care or Share with New ‘Slims’

Licensed producer: Aphria Inc.

o   Uplift: Perfectly rolled Prayer Pupil sativa flower (Star Pupil x Prayer Tower), these pre-rolls are great for individual use or sharing with 10 x 0.4g slender pre-rolls per pack that are convenient and smooth burning, featuring fruit, spice, and diesel aromas.

o   Free: Set the mood and uncomplicate the everyday with Balance Slims, a gentle and calming experience with balanced THC and CBD. Whether you need self-care or want to share, Slims are perfectly packed pre-rolls that burn smoothly and conveniently.​

For the Flower Fans

Broken Coast: Bring top-notch flower home for the holidays

Licensed producer: Aphria Inc.

o   Holy Grail Kush: A legendary hybrid treasure, Holy Grail Kush is renowned for its large, resinous flower that overflows with earthy, pine, and citrus aromas. Her buds are beautifully vibrant, with colors ranging from deep shades of green to dark purple and silver.

o   Sour OG: A cross of the famous OG Kush and Sour Diesel strains, Sour OG is a legend to be remembered. A superb sativa cultivar known for its bright green buds with extensive trichome coverage and copious lime and diesel aromas.

CANACA: Meticulously produced flower to express the genetics at their best

Licensed producer: Aphria Inc.

o   Purple Pie: Bold fruit, wood, and spicy aromas make up the profile of this must-try flower; a cross of the classics, Purple Punch x Black Cherry Pie, the dark green buds with purple flecks and golden trichomes are a sight to behold along the exotic scents with from the dominant farnesene, limonene and caryophyllene terpenes.

o   Ghost Gelato: A Ghost Train Haze x Gelato #9 cross; The result of two legendary icons combining to create gorgeous buds that are extremely dense with subtle purple marbling, featuring bold citrus, sour, and fruity aromas, making this a go-to strain.

"To boost  holiday festivities for consumers, we are highlighting our latest product offerings  including newly formulated chocolates from Chowie Wowie, ready-to-drink THC and CBD beverages from brands including Solei, XMG, Mollo, and RIFF, along with popular flower and new pre-rolls from Redecan, Good Supply, Broken Coast, and CANACA,” said Blair MacNeil, President, Canada, Tilray Brands. “I’m proud of our diverse and talented team – their dedication to delivering quality products and innovation allows us to share great reliable products that consumers can enjoy this holiday season, and beyond.”

Tilray’s adult-use cannabis brands are only available in Canada through legal adult-use recreational cannabis e-commerce channels in select regions and retailers nationwide.

For more about each brand, please visit our brand socials including @SoleiCanada, @GoodSupplyCannabis, @ChowieWowie, @WhatisRIFF, @BrokenCoast.ca, @CANACAyourBud, @Mollo_Out, @FindYourXMG.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under U.S. and Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

[1] “The most THC allowed in one package” – Health Canada, proposed regulations for additional cannabis products available at: Proposed regulations for additional cannabis products - Canada.ca

MONTAUK BREWING EXPANDS DISTRIBUTION ACROSS THE SOUTHEAST AND LAUNCHES IN FLORIDA

Bringing the Spirit of New York's Favorite Craft Beers to the Sunshine State 

  

NEW YORK (Dec. 6, 2023) – Montauk Brewing Company (“Montauk Brewing” or “Montauk”) the #1 and fastest-selling craft brewer in Metro New York according to Nielson data, known for its exceptional beers and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced today expansion of its distribution into Florida. Montauk will bring two of its most popular styles, Wave Chaser India Pale Ale and Surf Beer Golden Ale, to the Sunshine State’s burgeoning beer market. 

Starting with a launch in the Tampa-St. Petersburg Metropolitan Area, through partnerships with Great Bay Distributors, Pepin Distributing, and Gold Coast Eagle Distributing, Montauk Brewing is set to quench the thirst of Florida's beer market. The rollout is a major milestone in Montauk's growth plan, which has seen its presence expand significantly in New York, New Jersey, Connecticut, Rhode Island, Pennsylvania, and Georgia. 

“We are incredibly excited to bring Montauk Brewing to Florida’s vibrant beer scene. The Sunshine State is a great opportunity for Montauk, with new drinkers that we’re eager to introduce to our coastal-inspired brews and a strong contingent of New Yorkers who are already fans,” said Terry Hopper, VP Sales of U.S. Beer at Tilray. 

A light, easy-drinking brew, Surf Beer Golden Ale (4.5% alcohol by volume (ABV)) is an ode to keeping it simple and enjoying the No-Frills Good Life all year long. Wave Chaser IPA (6.4% ABV) is Montauk’s signature, approachable IPA packed with El Dorado, Azacca, Columbus and Chinook hops for incredible tropical and pine aromas and waves of endless flavors. Both will be available on draft and in six-packs of 12-ounce cans. 

Stay tuned as Montauk Brewing continues to make waves and spread its passion for high-quality, craft beer across the nation. 

About Montauk Brewing Company 

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Today, the beloved brand is the #1 fastest selling Craft Brewery in Metro New York according to Nielson data and is a subsidiary of Tilray Brands (Nasdaq: TLRY; TSX: TLRY). 

Montauk Brewing’s beloved brews are now available across 3,500 retail locations and several of NYC’s major venues including Citi Field, Madison Square Garden, Moynihan Train Hall, and UBS Arena. Montauk Brewing’s distributors in the U.S. include Shore Point Distributing Company, Inc., Kramer Beverage Company, Oak Beverages Inc., Lake Beverage Corporation, Saratoga Eagle, Eagle Beverage Company, Try-It Distributing, A.L. George, McCraith Beverages, Dutchess Beer Distributors, Northeast Beverage, Boening Brothers, SKI Distributing, Kohler Distributing, F&F Distributors, Inc., and C&C Distributors RI. 

Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs. 

Montauk Brewing is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.    

For further information about Montauk Brewing Company, please visit www.montaukbrewingco.com and follow @montaukbrewco

 

About Tilray Brands 

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. 

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

 

Forward-Looking Statements 

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. 

For further information: 

SweetWater Brewing Company Media:  

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103, 

Tilray Brands Media: Jaydon Case, news@tilray.com 

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com 

10 BARREL BREWING CO. LAUNCHES REVITALIZED HOPBURST IPA COLLECTION

Craft Beer Fans Embark on a Taste Adventure with 10 Barrel’s Iconic IPAs Apocalypse, All Ways Down, and Cloud Mentality 

BEND, OR — November 30, 2023 — 10 Barrel Brewing Co (“10 Barrel”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly unveils the reimagined HopBurst Family of IPAs. This launch heralds a new era for 10 Barrel, building on their success as the “Brewery of the Year” at the 2023 Oregon Beer Awards. The brewery has infused a renewed vibrancy into three of their flagship IPAs through an innovative hop-bursting technique, creating the HopBurst Family. This method involves the addition of amplified hops at a pivotal point in the brewing process, enhancing the flavor profile and aroma of these three classic brews including Apocalypse, All Ways Down, and Cloud Mentality.

Since its inception, 10 Barrel has continuously evolved, mirroring the dynamic spirit of Oregon's craft beer scene. This evolution is epitomized in the HopBurst series, which offers a harmonious blend of tradition and innovation. Each IPA in this series reflects 10 Barrel’s journey from a local craft beer favorite to a trendsetter in the competitive Pacific Northwest beer market.

Combining artistic expression with brewing artistry, 10 Barrel has collaborated with artist Kyle Sauter, renowned for his work with other local industry giants. Sauter's custom artwork for the new HopBurst series encapsulates the essence of each IPA, elevating the visual and sensory experience for craft beer enthusiasts.

Brian Hughes, Marketing Director at 10 Barrel, shares his excitement: “The HopBurst Family is not just about a new aesthetic; it's a move to highlight the unique qualities of our original IPAs - Apocalypse, All Ways Down, and Cloud Mentality. Each of these beers has a distinct character. Through this initiative, we aim to capture the essence of their unique flavors, aligning them with the evolving tastes of our loyal customers.”

The Trio:

  • Apocalypse: We took our West Coast IPA and loaded up the hops at the end of the brewing process for massive flavor and enhanced aromatics. This technique locks in notes of pine and citrus and leaves you with a bright golden appearance and medium body. It’s impossible to miss this recipe's herbal, grapefruit, and stone fruit aromas. A flagship staple of the HopBurst lineup, this classic will keep you coming back for more. Hops: BRAVO • NORTHERN BREWER • CHINOOK • CASCADE • CENTENNIAL • AMARILLO

  • All Ways Down: A Double IPA bursting with hops! This recipe began as a specialty brew with our friends at Rome Snowboards, inspired by the many Double IPAs found in their home state of Vermont. A fan-favorite from the start, this recipe brings citrus, cannabis and pine flavors with sweet aromas of pineapple and mango. Watch out for that higher ABV, this Double packs a punch! Hops: EL DORADO • BRAVO • SIMCOE • MOSAIC • AZACCA

  • Cloud Mentality : We tossed a truckload of hops into our Hazy IPA at the end of its brewing process, causing an explosion of flavor and aromatics. This technique traps all the juicy, tropical notes while maintaining a balanced taste and keeping the bitterness in check. In the end, Cloud Mentality comes with a sweet stone fruit finish and aromas of citrus and tropical fruit. Hops: STRATA • EL DORADO • SIMCOE HOPS

The HopBurst IPA Trio is currently sold in Oregon, Washington, Idaho, and California at select retailers. With the acquisition by Tilray Brands, the brewery is poised to introduce its unique flavors to beer lovers across new states, broadening its horizons and inviting new audiences to experience the magic of Oregon's craft beer.  Learn more about the brand’s new brews at https://10barrel.com/beers.

About 10 Barrel Brewing Co.

10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit www.10barrel.com and follow @10barrelbrewing on social.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. 

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

Media Contacts:

WH PR Agency: Mike Misselwitz, PR Account Manager, michaelm@wh1969.com

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

REDECAN CANNABIS LAUNCHES NEW HOLIDAY STYLE REDEES

REDECAN CANNABIS LAUNCHES NEW HOLIDAY STYLE REDEES

Redecan’s new Redees Hemp’dpre-rolls, feature its iconic 10 x 0.4g multi-packs with elevated new sustainable, ultra-thin, unbleached hemp paper and patented filter tips for improved airflow, a slower burn, and maximized flavour to bring out the consumer favourite strain profiles. Redecan’s new Hemp’d line also includes its limited-edition ‘Redees Hemp’d Stocking Stuffers’ featuring new festive filters just in time for the holiday season.

CRAFTED FOR THE PEOPLE: SWEETWATER'S NEW 'HALF-A-GUMMIE' IPA MEETS CONSUMER DEMAND FOR FRUITY, EASY-DRINKING BEERS

From its Original Gummies Double IPA Line, SweetWater Introduces Half-a-Gummie IPA Featuring a Lower ABV, Offering Bold Fruit Flavors 

ATLANTA — Nov. 16, 2023 — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced today the latest innovation in its acclaimed IPA series – ‘Half-A-Gummie’ IPA. This new line of India Pale Ales, bursting with fruit-forward flavors, is a twist on the wildly successful SweetWater Gummies Double IPA – which launched earlier this year, now reimagined with a more session-friendly alcohol content. Both the original Gummies IIPA and the innovative Half-A-Gummie are now ready to tantalize taste buds nationwide on draft.

Building on the trailblazing success of the SweetWater Gummies line, 'Half-A-Gummie' IPA emerges as a natural evolution in SweetWater's pursuit of innovation and excellence in craft brewing. The SweetWater Gummies series launched as a testament to the brewery's commitment to flavor-forward and high-ABV ales, set a new benchmark in the Double IPA category. These ales, notably the Tropical IIPA and Fruit Punch IIPA with a potent 9.5% ABV, captured the essence of summer with their haze, juiciness, and bold, fruity flavors.

‘Half-A-Gummie’ retains the essence of the Gummies series—its captivating fruit flavors and aromatic appeal—while presenting a lower alcohol-by-volume content as an alternative option for consumers; The launch series of Half-A-Gummie includes the same two great varieties from the original series: Tropical IPA, and Fruit Punch IPA, each boasting a 5.5% alcohol-by-volume. These new brews are a masterful blend of real fruit juice with the luscious flavors of strawberry, pineapple, orange, and cherry, culminating in a uniquely smooth, incredibly flavorful, and drinkable IPA experience.

This new line is a testament to SweetWater's agility in adapting to consumer preferences, offering a lower-ABV IPA that still embodies the brewery's signature blend of bold flavors and easy drinkability. This strategic move aligns with a market report[1] predicting a 6 percent CAGR growth in the fruit beer market over the next decade, driven by a growing preference for beers that offer both refreshing taste and a gentler alcohol presence, much like 'Half-A-Gummie'.

“Our Gummies Double IPA has been a huge hit with consumers who crave fruit-forward, high-ABV beers. We’ve also discovered a strong demand, especially with our on-premise partners, for beers with a similar flavor profile and less alcohol. We’re excited to offer drinkers the choice to enjoy an easy-drinking IPA with low bitterness and delicious fruit flavors while tapping into a lower ABV option,” said Ty Gilmore, President of U.S. Beers for Tilray Beer.

Discover the revolution in IPA – Half-A-Gummie is here to redefine expectations and excite palates. To learn more about SweetWater’s latest brews fans can visit SweetWater’s website at: www.sweetwaterbrew.com/find-sweetwater.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. 

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew. 

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

[1]“Fruit Beer Market to Achieve 6% CAGR, Surpassing US$ 595.5 Million by 2033 Amidst Rising Demand for Alcohol-Free Alternatives,” Future Market Insights, Aug. 28, 2023; https://www.globenewswire.com/news-release/2023/08/28/2732736/0/en/Fruit-Beer-Market-to-Achieve-6-CAGR-Surpassing-US-595-5-Million-by-2033-Amidst-Rising-Demand-for-Alcohol-Free-Alternatives-Future-Market-Insights-Inc.html