Manitoba Harvest Announces Broad Spectrum Hemp Extract Self-Affirmed GRAS Status
Hemp food pioneer aims to increase consumer trust within Broad Spectrum Hemp Extract with CBD category
Minneapolis – May 31, 2019 – Manitoba Harvest, the global leader in hemp foods and its partner ingredient supplier, Hemp Oil Canada, announces the completion of its safety assessment and self-affirmation that its Broad Spectrum Hemp Extract is Generally Recognized as Safe (GRAS). The self-affirmed GRAS applies to the intended use in products for the general population age 2 years and older excluding pregnant and lactating women. Manitoba Harvest unveils its complete line of Broad Spectrum Hemp Extract products, including: 15-milligram CBD plant protein powders, 10-milligram CBD oil drops, 5-milligram CBD oil spray and 15-milligram CBD oil softgel formats.
This announcement follows a historic first for the hemp industry. Last December, Manitoba Harvest became the first company within the category to proactively gather and provide the scientific evidence necessary to affirm the sought-after Food and Drug Administration designation of GRAS Notified, for its hemp hearts, hemp seed oil and hemp protein powder.
“It was important we approach the launch of our Broad Spectrum Hemp Extract line with the same rigor around safety and efficacy standards that we apply to all our products,” said Bill Chiasson, chief executive officer of Manitoba Harvest. “Consumers and retailers have been telling us that they want a Broad Spectrum Hemp Extract they can have confidence in, and we see ourselves as part of their solution, promoting total wellness through the power of hemp.”
The Manitoba Harvest Broad Spectrum Hemp Extract line launching this June will include Vanilla Protein Powder, Peppermint Oil Drops, Unflavored Oil Drops, Peppermint Spray and Softgels. All products are THC free, defined as having less than 0.01% THC, a differentiator for the brand.
“For us, consumer safety comes first. That’s why we went above and beyond the 2018 Farm Bill guidance to develop an extract that is THC free to keep consumers safe,” said Chiasson. “We worked with an experienced team of hemp experts, including Toxicologists, Food Scientists and Chemists to evaluate the safety and are proud that our Broad Spectrum Hemp Extract product launch is accompanied by the GRAS safety assessment.”
Manitoba Harvest Broad Spectrum Hemp Extract Self-Affirmed GRAS Status was co-sponsored by Klersun and Robertet.