The New Hand-Crafted RIFF Diamond Infused Pre-rolls and Blunts Are Now Available in Ontario
TORONTO, ONTARIO – September 6th, 2023 – Premium cannabis lifestyle brand RIFF, from Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today debuts its new ‘Diamonds Collection’, leading with its new diamond infused pre-rolls including Melonaide and Purple Punch OG strains, and ’26 delta diamond infused blunts featuring Blue CKS, both produced with small-batch, hand-crafted whole flower boosted by THCa diamonds and full spectrum live resin. With a rich blend of terpenes and cannabinoids made to deliver an ultra-potent kick, the new diamond collection takes consumers to new heights, unlike anything the brand has offered before.
RIFF’s Diamond-Infused Pre-rolls:
Known to offer rare genetics, the new diamond-infused pre-rolls come in its popular Melonaide flower, as well as the brand’s new Purple Punch OG flower – two powerful small-batch craft flower offerings that speak to RIFF’s core consumer audience looking for strains that are a cut above the rest. To top it off, RIFF’s new diamond-infused pre-rolls are not only produced with THCA diamonds, but they also feature full-spectrum Resin, wrapped in premium paper, and rolled in kief.
Melonaide: With sour citrus, melon, and spice aromas, Melonaide is as refreshing as it sounds due to its Watermelon Zkittles and Lemon Tree genetics.
Purple Punch OG: Reminiscent of Sweet Berries and Citrus flavours, Purple Punch OG lives up to its name thanks to its Banana OG and Purple Punch genetics. Following the love from its original Subway Scientist offering featuring Grand Daddy Purp, the new Purple Punch OG infused pre-rolls are sure to be another iconic fan favourite by RIFF.
The two unique terpene-rich strain options come in 5x0.5g multi-packs in a compact and reusable carrying case for on-the-go sessions.
RIFF’s ’26 Delta Diamond-Infused Blunts
For its diamond-infused blunts, RIFF uses another consumer favourite – the infamous lineage of Blue CKS, a unique blend between Girl Scout Cookies (GSC) lineage and Blueberry (Blueberry) Kush Indica, offering an outstanding terpene profile alongside the potent effects of pure THCA diamonds along with full spectrum live resin for the ultimate lift-off. Paired with its flavourful hemp blunt wrap, these blunts offer an exceptionally unique and long-lasting, smooth consumption experience.
RIFF’s ’26 Delta Diamond-Infused Blunts come in 2x0.5g multi-packs.
Later this year, RIFF plans to broaden its Diamond collection with additional new innovative products joining its infused pre-rolls and ’26 Delta Diamond Infused Blunts which are exclusively available in select regions and retailers across Ontario. For more exciting product releases and formats from RIFF, visit www.whatisriff.ca.
About RIFF
RIFF was born out of the love for a good joint effort. Committed to providing quality cannabis products and encouraging creativity, RIFF has been widely recognized in the Canadian landscape as a brand that has always supported creative explorers and connoisseurs, serving as a leader in curating and contributing to local events and artist showcases that reflect the RIFF lifestyle. To us, creativity comes from pushing boundaries, exploring ideas, and fresh perspectives among a collection of collaborative endeavors. RIFF celebrates the joy of connection and encourages its community to create something meaningful, for infinite reinvention.
To learn more about RIFF and where to purchase the new product drops, visit whatisriff.ca and join the RIFF community to stay in the loop on social by following @whatisriff.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
Contacts:
Media:
Kaitlin Macapagal
news@tilray.com
Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com