TILRAY LAUNCHES CANNABIS-INFUSED PREMIUM BELGIAN CHOCOLATES WITH CHOWIE WOWIE EDIBLES BRAND

Chowie Wowie Introduces New Soft Caramel and Crunchy Praline Flavours

Newly Formulated Classics include Top-Selling THC Milk Chocolate, and Balanced THC and CBD Milk Chocolate

TORONTO, ON, December 21, 2023 — Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of its market-leading cannabis portfolio with the latest releases from its Canadian cannabis edible brand, Chowie Wowie™. Joining the original best-selling chocolates from Chowie’s edible selection, including Balanced Milk Chocolate and THC Milk Chocolate, the brand introduces two new members to the family, inspired by two classic flavours: Soft Caramel and Crunchy Praline. From the originals to the two latest additions, Chowie’s chocolates have levelled up. They are now made with the smooth taste of premium Belgian chocolate and are available across Canada, including Ontario, British Columbia, Alberta, and Saskatchewan.

In Canada, Chowie Wowie is currently the #2 cannabis infused chocolate brand nationally[1], with its Chowie Balanced Milk Chocolate and Chowie THC Milk Chocolate being the top 1 and 2 performing chocolate offerings in the market, and has grown by 12% month over month since May 2023 this year.[2] With a fresh take on their existing chocolate formulations, and adding two new flavours to the portfolio, Chowie Wowie is poised to take the lead as the top-performing chocolate brand in the cannabis edibles space.   

Chowie Wowie’s latest line-up, inspired by beloved confectionary classics, includes:

• Soft Caramel Chocolate: With 10mg THC and 10mg CBD, the soft caramel bites are filled with the goodness of lightly salted caramel paired with our silky-smooth Belgian milk chocolate.

• Crunchy Praline Chocolate: 10mg THC, 10mg CBD, these are the perfect go-to for a craving for crunch of pralines combined with oh-so-creamy Belgian milk chocolate.

Catch the Chowie Wowie chocolates while they’re still in stock. Consumers can now find Chowie Wowie at authorized cannabis retailers in Ontario and Alberta, with availability in British Columbia coming soon. For more exciting product releases and formats from Chowie Wowie, visit chowiewowie.ca. Must be legal age to explore, please enjoy responsibly.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide and achieve listed sustainability forecasts. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

[1] Based on National Retail Sales Data from Hifyre – 2023; Specific to Chowie Wowie performance Year To Date

[2] Based on Subcategory Sales from Hifyre,– 2023

ELEVATE EVERYDAY WELLNESS RITUALS WITH SOLEI CANNABIS TEAS

Solei Introduces Three New Seasonal Brews for Tea Lovers

TORONTO, ONTARIO – December 13, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announces the latest seasonal release from its cannabis wellness brand, Solei. Joining its list of elevation essentials, Solei introduces three new cannabis-infused tea blends, including Decaffeinated Jasmine Green Tea, Spiced Starlight, and Chai Rooibos that are now available, just in time for the cozy season ahead.

Earlier this Spring, Solei introduced its inaugural tea collection with the launch of Peach Ginger Green Tea, Lavender Chamomile, and Mint Tea, focused on intentional consumption around its cannabinoid variations of CBD, CBN, and THC. Now back with three additional flavours, Solei delivers refreshing seasonal blends in premium sachets of loose-leaf tea.

Solei’s new seasonal brews include:

• Decaffeinated Jasmine Green Tea: A premium whole-leaf tea with the classic aromas of jasmine flower. It contains five biodegradable pyramid tea sachets; each sachet includes 20mg of CBD and <1mg of THC perfect for any time of the day.

• Spiced Starlight: With 5x5g premium whole-leaf tea bags, this rich, Spiced Starlight multi-pack is caffeine-free and features warm spices of cardamom and clove. Each pack contains five biodegradable pyramid tea bag sachets, each infused with 20mg CBD, 10mg CBN, and <1mg THC. 

• Chai Rooibos: Solei’s chai rooibos tea is a classic spice-filled beverage that’s caffeine-free, providing a sense of ease and comfort in a cup with notes of cardamom, cinnamon, and clove flavors. Each tea pack includes five biodegradable pyramid tea bag sachets, each infused with 20mg CBD and 2mg THC. 

Solei cannabis-infused teas are made for self-care routines, moments to unwind and to share socially with friends. Solei’s new teas – Jasmine Green Tea, Spiced Starlight, and Chai Rooibos, are now available at select Canadian cannabis retailers. For more information on where to buy Solei teas, please visit www.Solei.ca.

About Solei

Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms. Beloved by consumers for its carefully formulated products and innovative formats, Solei products feature varied and rare cannabinoids that allow you to fine-tune your routines with ease. Explore a true sense of well-being with a wide range of formats including Solei’s best-selling CBD oils, ready-to-go pre-roll multi-packs, blended topicals, and new beverages, along with more exciting future launches coming later this year.

For more information on Solei, visit www.Solei.ca and follow along our journey @soleicanada on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

TILRAY BRANDS UNVEILS CANADIAN CANNABIS LINEUP FOR THE HOLIDAYS

From Premium Chocolate Edibles to Power Packed Drinks, Pre-rolls, and Quality Flower, Find Something Special for the Cannabis Enthusiast on Your List

TORONTO, ON – December 6, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, through its wholly-owned licensed subsidiaries, Aphria Inc, and Hexo Operations Inc., and Truss Beverages Company Limited, unveils its 2023 holiday products spotlighting essentials from its diverse portfolio of brands, offering a wide range of options for consumers to explore and share during this festive time of year.

For the Chocolate Edibles Connoisseur

Chowie Wowie: Premium Chocolate Bars

Licensed producer: Aphria Inc.

o   Crunchy Praline: Another 1:1 of 10mg of THC and 10mg of CBD, this crumbly, nutty crunch of pralines is combined with high-quality Belgian milk chocolate.

o   Soft Caramel: With a balance of 10mg of THC and 10mg of CBD, this new Chowie chocolate features lightly salted caramel goodness paired with our silky-smooth Belgian milk chocolate.

For the Cannabis Wellness Enthusiasts

Solei: Cozy Seasonal Teas

Licensed producer: Aphria Inc.

o   Decaffeinated Jasmine Green Tea: Jasmine Green Tea is a premium whole-leaf tea that elevates classic jasmine flower taste and aromas. Rich, floral, and perfect for any time of day, each pack contains five biodegradable pyramid tea bag sachets, each infused with 20 mg CBD and <1mg of THC. 

o   Spiced Starlight: This Spiced Starlight multi-pack features an array of warm spices to keep you cozy this season. Featuring premium whole-leaf tea that’s caffeine-free, with notes of cozy cardamom, and calming clove. This rich, spiced tea is perfect for sipping and settling in for a cozy evening. Each pack contains five biodegradable pyramid tea bag sachets, each infused with 20mg CBD, 10mg CBN, and <1mg THC. 

o   Chai Rooibos: Like a warm hug in a cup, Solei’s chai rooibos tea is a classic spice-filled beverage and caffeine-free, providing a sense of ease and comfort in a cup with notes of cardamom, cinnamon and clove flavors. Each tea pack includes five biodegradable pyramid tea bag sachets, each infused with 20mg CBD and 2mg THC. 

For those who love a Power Packed Cannabis Beverage

XMG+: Power up with XMG’s new high-intensity fruit-based carbonated beverages

Licensed producer: Truss Beverages Company Limited

o   Paradise Treat: Bring the tropics to the winter festivities with this nostalgic blast of fruit punch with a balanced 1:1 potency of THC and CBG, along with guarana extract.

o   Tropical Cream Float: A tropical twist on a classic vanilla bubbly with 10mg THC + 10mg CBG & guarana extract.

o   Citrus Peaks: A nostalgic citrus blast with 10mg THC + 10mg CBG & guarana extract

Mollo: Mollo out with these non-alcoholic cannabis brews

Licensed producer: Truss Beverages Company Limited

o   Orchard Chill’r: Best served in a chilled glass over ice, this semi-sweet and crisp Mollo essential also contains a balance of THC and CBG with all-natural flavors.

o   Mollo 5 Lime: Crisp and lightly hopped with refreshing lime flavor; best enjoyed in a chilled glass with a lime wedge at 5mg THC and 5mg CBD.

o   Mollo 10: This first-of-its-kind cannabis craft brew was one of the first beverages to hit the ground running for Mollo, with a balanced 10mg THC + 10mg CBG offering best served in a chilled glass.

RIFF: Light up your taste buds with these fruit-forward refreshers

Licensed producer: Aphria inc.

o   RIFF Blue Raspberry Ice is a refreshing take on the classic, electric blue summertime favorite frozen treat, bringing subtle waves of nostalgia and refreshment with each sip, accompanied by a blast of bold berries and fruity goodness.

o   RIFF Wild Raspberry Lemonade is a bubbly, sweet-tart blend of raspberries, wild berries, and lemon – an ultimate refreshing drink.

o   RIFF Boost Vanilla Frost: Feel the liftoff of this fizzy drink reminiscent of a nostalgic frozen favourite boosted with fast-acting THC and CBG; Its electric focus and elevation provides a kick with zero cannabis aftertaste.

For the Pre-roll Enthusiasts

Good Supply: Pre-rolls that pack a punch for all

Licensed producer: Aphria Inc.

o   Holiday Helpers: Centered around the theme of ’12 Days of Jointmas’, Good Supply launches its new ‘Holiday Helpers’, pre-roll mix pack (36 x 0.35g) featuring 12 pre-rolls each of sativa, hybrid, and indica. Featured strains and aromas include Jean Guy, Lava Fuel, and Wedding Cake.

o   The Grump Monsters: Following its initial ‘MONSTERS’ release earlier this year, Good Supply launches a new limited edition 2.38g infused pre-roll spotlighting 1,000mg THC [1] along with its potent milled flower infused with BHO that’s perfectly rolled, coated in extract, and dipped in kief.

Redecan: The Perfect Party Addition

Licensed producer: Hexo Operations Inc.

o   Hemp’d and Hemp’d Stocking Stuffers: Perfect for sharing over the holidays, Redecan launched their new ultra-thin, unbleached hemp paper-based 10 x 0.4g pre-roll multi-pack along with their latest holiday version, which features a festive filter design that offers a slower burn and elevates the flower flavor for the ultimate smoking experience. 

Solei: Self-Care or Share with New ‘Slims’

Licensed producer: Aphria Inc.

o   Uplift: Perfectly rolled Prayer Pupil sativa flower (Star Pupil x Prayer Tower), these pre-rolls are great for individual use or sharing with 10 x 0.4g slender pre-rolls per pack that are convenient and smooth burning, featuring fruit, spice, and diesel aromas.

o   Free: Set the mood and uncomplicate the everyday with Balance Slims, a gentle and calming experience with balanced THC and CBD. Whether you need self-care or want to share, Slims are perfectly packed pre-rolls that burn smoothly and conveniently.​

For the Flower Fans

Broken Coast: Bring top-notch flower home for the holidays

Licensed producer: Aphria Inc.

o   Holy Grail Kush: A legendary hybrid treasure, Holy Grail Kush is renowned for its large, resinous flower that overflows with earthy, pine, and citrus aromas. Her buds are beautifully vibrant, with colors ranging from deep shades of green to dark purple and silver.

o   Sour OG: A cross of the famous OG Kush and Sour Diesel strains, Sour OG is a legend to be remembered. A superb sativa cultivar known for its bright green buds with extensive trichome coverage and copious lime and diesel aromas.

CANACA: Meticulously produced flower to express the genetics at their best

Licensed producer: Aphria Inc.

o   Purple Pie: Bold fruit, wood, and spicy aromas make up the profile of this must-try flower; a cross of the classics, Purple Punch x Black Cherry Pie, the dark green buds with purple flecks and golden trichomes are a sight to behold along the exotic scents with from the dominant farnesene, limonene and caryophyllene terpenes.

o   Ghost Gelato: A Ghost Train Haze x Gelato #9 cross; The result of two legendary icons combining to create gorgeous buds that are extremely dense with subtle purple marbling, featuring bold citrus, sour, and fruity aromas, making this a go-to strain.

"To boost  holiday festivities for consumers, we are highlighting our latest product offerings  including newly formulated chocolates from Chowie Wowie, ready-to-drink THC and CBD beverages from brands including Solei, XMG, Mollo, and RIFF, along with popular flower and new pre-rolls from Redecan, Good Supply, Broken Coast, and CANACA,” said Blair MacNeil, President, Canada, Tilray Brands. “I’m proud of our diverse and talented team – their dedication to delivering quality products and innovation allows us to share great reliable products that consumers can enjoy this holiday season, and beyond.”

Tilray’s adult-use cannabis brands are only available in Canada through legal adult-use recreational cannabis e-commerce channels in select regions and retailers nationwide.

For more about each brand, please visit our brand socials including @SoleiCanada, @GoodSupplyCannabis, @ChowieWowie, @WhatisRIFF, @BrokenCoast.ca, @CANACAyourBud, @Mollo_Out, @FindYourXMG.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under U.S. and Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

[1] “The most THC allowed in one package” – Health Canada, proposed regulations for additional cannabis products available at: Proposed regulations for additional cannabis products - Canada.ca

TILRAY BRANDS EXPANDS CANNABIS BEVERAGE PORTFOLIO WITH NEW THC, CBG and CBD DRINK INNOVATIONS BY TOP-PERFORMING CANADIAN BRANDS

 XMG Cannabis Brand Launches New Flavour Packed Drinks from its XMG+ Line 

Mollo Brand Releases New Cannabis Craft Brews  

Tilray Holds Strong Market Share Position in Recreational Cannabis Beverages in Canada

TORONTO, ONTARIO – November 15, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announced a bold new range of cannabis-infused beverages from its renowned brands XMG and Mollo. Recognized for their diverse flavours and innovative cannabinoid profiles, including THC, CBG, and CBD, these brands are reshaping the cannabis beverage market with unparalleled variety and quality.

Blair MacNeil, President, Tilray Canada, said, “Tilray’s commitment to innovation and consumer satisfaction is exemplified by our expansive beverage offerings from XMG and Mollo. With the success of recent introductions from other Tilray brands such as Solei and RIFF, we have firmly positioned ourselves as leaders in the cannabis beverage market. Both XMG and Mollo have consistently been top choices for Canadian consumers, and these new releases, highlighting unique cannabinoid combinations and premium formulations, underscore our dedication to providing diverse and quality brand experiences.” 

XMG

XMG has been the #1 brand in cannabis-infused beverages with the largest product line available in Canada[1], including their XMG Plus (XMG+) lineup featuring nostalgic taste profiles, serving as a top trusted brand in the beverage space with flavours consumers know and love. From its collection, 3 best-selling flavours currently rank in Canada’s top 5, with more new flavours to come down the line.

XMG’s latest innovations from its XMG Plus line, include:

• XMG+ Tropical Cream Float: Crafted with full body flavours, XMG brings sunshine in a can with this new tropical twist on a classic cream soda, with subtle notes of fruit explosions accompanied by a sweetly balanced hit of 10mg THC + 10mg CBG & guarana extract.

• XMG+ Citrus Peaks: Add some zest to your session and experience the jolt of the fresh citrus blast with every sip, along with 10mg THC + 10mg CBG & guarana extract.

• XMG+ Paradise Treat: For those that daydream of being on airplane mode while hanging out in the sun; A nostalgic bubbly blast of fruit punch with 10 mg THC + 10mg CBG & guarana extract.

• XMG+ Lemon Iced Tea: Refreshing and non-carbonated, this one’s for the fans who love the classic taste of a classic Lemon Iced Tea, but with a well-balanced sweetness factor, featuring 10 mg THC + 10mg CBG & guarana extract.

Mollo

Mollo is one of the only brands in the cannabis-infused beverage space offering mass-appealing, sessionable cannabis craft brews in Canada, and remains unique and differentiated with its flavours and cannabinoid variations; offering non-alcoholic brews that are light and easy-drinking, Mollo is for those looking for an alternative way to consume cannabis, while enjoying the refreshing taste that’s reminiscent of classic Canadian beers, and seasonal ciders. Crafted by master brewers with more than 65 combined years of brewing experience, Mollo’s products are available for different year-round consumer occasions. As of this year, its shares have doubled since January, and the brand is currently in the top 10 of Canada’s best-selling cannabis infused beverages along with XMG[2].

Mollo’s latest release made with natural flavour, includes:

• Mollo Orchard Chill’r: Perfect for the Fall and Winter season, this new infused drink is a semi-sweet, crisp, and refreshing apple cider-inspired beverage providing the ultimate ‘chill’, with 10mg THC and 10mg CBG, best served in a chilled glass over ice.

Additional original consumer favourite brews available:

• Mollo 5: A crisp, easy-drinking non-alcoholic lager, this brew is a Mollo original, best served poured into a chilled glass and sipped slowly, featuring a medium 1:1 ratio of 5mg of nano-infused THC and 5mg CBD.

• Mollo 5 Lime: There’s nothing like a smooth, crisp, and lightly hopped non-alcoholic Mollo lager with refreshing lime flavour; best enjoyed in a chilled glass with a lime wedge at 5mg THC and 5mg CBD.

• Mollo 10: This first-of-its-kind cannabis craft brew[3] was one of the first drinks to hit the ground running for Mollo; it’s double-brewed for a well-balanced taste with 10mg THC + 10mg CBG, serving up a classic clean and crisp non-alcoholic lager profile best served in a chilled glass.

Following the success of Mollo’s original lineup, Mollo’s introduction of its Mollo 10 and Orchard Chill’r, lends a sneak preview of what’s to come for the brand, including the launch of a fresh new lineup of light and thirst-quenching on-the-go beverages perfect for the warmer spring and summer months, including a burst of fruit-forward tropical flavours such as Lemon, Mango, and Pineapple, along with Mollo 10 Lime, and an Orchard Chill’r Mixed Berry refresher.

XMG and Mollo continue to dominate the ready-to-drink cannabis beverage space with their new releases; The introduction of XMG’s additions to the XMG+ line and Mollo’s new non-alcoholic cannabis brews lights up the way for the upcoming line of products to come in the new year, with even more new formats and flavours for consumers to choose from. To keep up with the latest launches from XMG and Mollo, follow @findyourXMG and @mollo_out on social.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:
Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

[1] Based on National Retail Retail Sales Data from Hifyre – January 1, 2023 – October 31, 2023; Year to Date

2 Based on National Retail Retail Sales Data from Hifyre – January 1, 2023 – October 31, 2023; Year to Date

[3] Tilray Brands Competitive Brand Analysis October 2023

GOOD SUPPLY™ CANNABIS LAUNCHES 'GET BLITZEN’D' HOLIDAY CAMPAIGN AND NEW LIMITED-EDITION PRODUCTS ACROSS CANADA

Ignite this Year’s Holiday Festivities with Good Supply’s ‘Holiday Helper’ 36 Pre-Roll Mix Pack and ‘The Grump’ MONSTERS 1000mg Infused Pre-rolls  

TORONTO, ONTARIO – November 9th, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced that its best-selling Canadian cannabis brand, Good Supply™, just unveiled a new seasonal campaign, ‘Get Blitzen’d’. Amplifying the festive cheer, Good Supply introduces its first-ever limited-edition 'Holiday Helpers' 36-pack of pre-rolls and 'The Grump' - a special holiday offering of the acclaimed MONSTERS™ 1,000mg infused pre-roll.

Good Supply’s ‘Holiday Helpers’ Pre-roll Mix pack:

In the spirit of the ‘12 Days of Jointmas’, Good Supply launches its new ‘Holiday Helpers’ pre-roll mix pack (36 x 0.35g). This carefully curated selection offers 12 pre-rolls of each of Good Supply’s best-selling sativa, hybrid, and indica blends (36 x 0.35g) – including Jean Guy, Lava Fuel, and Wedding Cake, providing a trio of high-quality options daily for connoisseurs seeking diverse experiences throughout the holiday season.

Good Supply’s ‘The Grump’ MONSTERS:

Building on the success of the original 'MONSTERS' launch, Good Supply introduces 'The Grump', a 2.38g infused pre-roll, evoking the essence of holiday storytelling. Each pre-roll contains the most THC allowed in one package, at 1,000mg of THC [1]. It features Monkey Glue milled flower infused with Sweet Berry Kush BHO (Monkey Glue x Sweet Berry Kush), perfectly rolled and coated in extract, followed by kief.

Good Supply infuses the festive spirit into its 'Get Blitzen'd' holiday campaign with the release of the 'Holiday Helpers' pre-roll mix pack and 'The Grump' pre-rolls. Both are hitting shelves nationwide, with 'Holiday Helpers' available in Ontario and Alberta, while 'The Grump' will be available in Ontario, Alberta, British Columbia, Nova Scotia, Saskatchewan, Manitoba, and Newfoundland and Labrador.

To add Good Supply’s limited-time releases to your wish list this festive season and to keep up with the brand’s latest launches, visit www.goodsupplycannabis.com and follow @goodsupplycannabis.

About Good Supply

Good Supply is one of Canada's leading cannabis brands and been recognized as #1 in flower, and best-selling pre-rolls, vapes, and concentrates, and has become a favourite among consumers and budtenders. At Good Supply, good is the new great. Rooted in classic strains that punch above their weight, Good Supply delivers consistent, hard-hitting quality at affordable prices. Explore classic strains, innovative formats, and new flavours – we’re always up for a good time. The Good Supply™ brand is produced in accordance with a Health Canada cannabis processing and cultivation license held by Aphria Inc., a subsidiary of Tilray Brands, Inc.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

Raphael.Gross@icrinc.com

[1] “The most THC allowed in one package” – Health Canada, proposed regulations for additional cannabis products available at: Proposed regulations for additional cannabis products - Canada.ca

Celebrating Five Years of Growth: Tilray Brands Reflects on Industry Leadership in Canadian Cannabis and Looks Forward to its Future

TORONTO, Oct. 19, 2023 -- Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, is celebrating five years of remarkable growth and industry leadership in the Canadian cannabis market since legalization. Over the past half-decade, Tilray has emerged as the most robust and leading international cannabis Licensed Producer (LP) in Canada with a cannabis market share of approximately 13.4%, inclusive of recent strategic acquisitions of HEXO Corp. and Truss Beverage Co.

Irwin D. Simon, Chairman and CEO, Tilray Brands, Inc. said, "In the span of five years, we have come a long way and despite the many challenges we and our industry have faced, I am proud of what we have created and accomplished across our Canadian cannabis businesses including Aphria, HEXO, Truss Beverages, and Tilray Brands. Over the next five years, we look forward to working with the Canadian government to help strengthen our industry as we have plenty of learnings to capitalize on as we write the next chapter and evolution of Canadian cannabis.”

Mr. Simon continued, “In Canada, we are building the model of a safe and responsible high growth industry that other countries can learn from and emulate as cannabis legalization continues to proliferate across the globe. Tilray Brands is committed to leading the global cannabis industry in quality, innovation, brands, and consumer insight while building long-term shareholder value.”

Reflecting on the journey, Blair MacNeil, President, Tilray Canada, added, “From the outset, our mission has been deeply understanding our consumers and ensuring we develop brands and products that resonate with both the adult-use and medical markets. This consumer-centric approach has been the cornerstone of our innovation and success, guiding every decision we make and driving our continuous growth. Tilray’s strength in Canada spans across categories; we are ranked #1 in sales for cannabis Flower, Oils, Concentrates, and THC beverages, #2 in Pre-Rolls, #4 in Vape, and among the top 10 in all other major categories. We have grown our Canadian cannabis revenue by 16.5% this past quarter alone and maintained our #1 position in leading cannabis market share.”

Significant milestones marking Tilray's five-year leadership in the Canadian cannabis industry include the acquisition of Broken Coast in 2018; the monumental business combination of Tilray and Aphria in 2021, creating the Tilray Brands—a global cannabis and CPG leader, as well as the growth and expansion of Tilray’s medical cannabis portfolio encompassing four unique medical brands: Broken Coast, Aphria Medical, Tilray, and Symbios; and the transformative acquisition of HEXO Corp. and acquisition of Truss Beverage Co. earlier this year, further solidifying the Company’s market dominance.

Tilray Brands’ comprehensive Canadian cannabis portfolio includes:

• Good Supply:

  • Good Supply is one of Canada's leading cannabis brands and has been recognized as #1 in flower, and best-selling pre-rolls, vapes, and concentrates, and has become a favourite among consumers and budtenders.

• Redecan:

  • Redecan is a Canadian cannabis company with over 30 years in agriculture. Redecan’s tools are fresh water and sunshine, farming the way it has been done for hundreds of years.

• Broken Coast:

  • Broken Coast is a heritage cannabis brand widely recognized for setting the standard for craft cannabis in Canada.

• Canaca:

  • CANACA is a proudly Canadian brand that indulges your unapologetic love for Canada and cannabis. We are all about elevated adventures and expanding your horizons.

• Chowie Wowie:

  • Chowie Wowie is a cannabis edible brand that believes edibles should be fun, safe, tasty, and consistent. And most important of all, enjoyed with friends.

• RIFF:

  • RIFF was born out of the love for a good joint effort. Committed to providing quality cannabis products and encouraging creativity, RIFF has been widely recognized in the Canadian landscape as a brand that has always supported creative explorers and connoisseurs, serving as a leader in curating and contributing to local events and artist showcases that reflect the RIFF lifestyle.

• Solei:

  • Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms.

• Original Stash:

  • Original Stash is straightforward and uncomplicated. That’s the way your stash should be. Grown in a controlled environment, Original Stash is a blend of high-quality weed sold for a lot less than you’d expect.

• Hexo:

  • HEXO flower is sun grown in hybrid greenhouses and is methodically trimmed, dried and cured at HEXO’s flagship facility. Our commitment to quality shines with this flower product, grown and packaged in a highly controlled environment for a consistent and superior consumer experience.

• XMG:

  • XMG is one of Canad’s winning cannabis beverage brands offering a range of bold drink flavours for the avid consumer.

• Mollo:

  • Mollo offers a collection of cannabis infused beverages that embrace clean, crisp, non-alcoholic flavours reminiscent of popular lager profiles, and is best known in Canada for its first-of-its-kind balanced offering of 10mg THC and 10mg CBG.

• Bake Sale:

  • Bake Sale All Purpose Flower is a blended product that offers high-quality buds with pungent terpene aromas, approachable THC levels, and a variety of options for consumption.

• The Batch:

  • The Batch believes in keeping cannabis simple and good, serving customers consistently reliable product, with at affordable prices.

• Tilray Medical:

  • Tilray is the global leader in the advancement of cannabinoid-based medicine, with a keen focus on providing research-backed medical cannabis products to physicians, pharmacies, and patients, around the world.

• Aphria Medical:

  • Aphria is a Licensed Producer of medical cannabis products. We are truly powered by sunlight; our quality medical cannabis is 100% greenhouse-grown, allowing for the most natural conditions for quality products.

• Symbios:

  • Symbios was designed with quality, care, and affordability in mind, to help support patients on their medical and wellness journey.

• Dubon:

  • A vibrantly Québécois cannabis brand and champion of inspired, creative living. Dubon offers master-crafted cannabis strains as whole flower and pre-rolls, exclusively available through the Société québécoise du cannabis in Québec (SQDC).

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:
Media:
Jaydon Case
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

Good Supply, Tilray’s Best-Selling Cannabis Brand, Launches New Sustainability Campaign, ‘Green You Can Feel Good About’, and Debuts New Hemp Packaging

TORONTO, ONTARIO – October 17, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced a new sustainability campaign and hemp packaging transition across its best-selling Canadian cannabis brand Good Supply®[1]. Taking the lead as the first brand in Tilray’s cannabis portfolio to fully transition to environmentally friendly materials, the team has overhauled the brand’s packaging and componentry of all whole flower bags, pre-rolls, and vape tubes, along with vape mouthpieces, to minimize the amount of single-use plastics used.

The Canadian cannabis industry has faced ongoing challenges in embracing eco-friendly choices when it comes to product packaging. Recognizing the transformative shift toward more sustainable packaging practices, this changeover is not only good for the planet, but for the business; Tilray’s research suggests that consumers are 50% more likely to purchase a cannabis product that came in sustainable packaging versus one that doesn’t[2]. Listening to consumers’ feedback and concerns, the mission around sustainability meets the needs of more eco-conscious, and frequent cannabis consumers, sharing active awareness of increased waste production in the industry.

Good Supply® is rolling out new sustainable hemp packaging for pre-rolls, vapes, and flower:

• Pre-rolls and 1g Pax Pods Cartridges: For their pre-rolls and 1g Pax Pods offerings, Good Supply® has produced new eco-friendly hemp tubes for easy transport and consumer convenience.

• 510 Vape Cartridges: Good Supply® is bringing consumers sleek new hemp composite mouthpieces for its best-selling collection of 510 vape cartridges.

• Whole Flower: Moving away from traditional plastic bags for whole flower, Good Supply® moves into bags made from recycled content, diverting over 38,000kg of plastic waste yearly.

Good Supply® new hemp tubes and vape mouthpieces are green in more ways than one – they’re biodegradable, so at the end of their lifecycle, they can be composted in organic processing or landfill facilities.

With this new sustainable hemp packaging program, Tilray is able to divert +131,000kg of plastic from landfills each year[3]. In partnership with PrintReleaf™,Tilray has also reforested 2000+ trees (as of August 2023 and counting) from label usage, to offset +150,000lbs worth of paper consumption.

Good Supply® embraces the mindset of ‘Green You Can Feel Good About’, re-enforcing the notion that consumers can feel good about every aspect of their cannabis purchase, from the product to the packaging that comes with it. Join their sustainability journey as they produce quality cannabis products made with environmentally conscious materials that consumers and the planet deserve.

Later this year, Tilray will continue to roll out new sustainable hemp packaging for its brands across Canada including RIFF® and Broken Coast®, emphasizing its sustainability efforts towards shaping a greener future for the cannabis industry.

About Good Supply

Good Supply is one of Canada's leading cannabis brands and has been recognized as #1 in flower, and best-selling pre-rolls, vapes, and concentrates, and has become a favourite among consumers and budtenders. At Good Supply, good is the new great. Rooted in classic strains that punch above their weight, Good Supply delivers consistent, hard-hitting quality at affordable prices. Explore classic strains, innovative formats, and new flavours – we’re always up for a good time.

To learn more about Good Supply, visit www.goodsupplycannabis.com and follow @goodsupplycannabis.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide and achieve listed sustainability forecasts. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

Raphael.Gross@icrinc.com

[1] Produced in accordance with Health Canada Processing and Cultivation licence by Aphria Inc., a subsidiary of Tilray Brands, Inc.

[2] Source: Based on primary research conducted with Suzy Insights providing custom quantitative consumer research, surveying 200 cannabis past-6 month consumers and non-rejectors of vapes, national Canadian representation (excl. Quebec); October 2022.

[3] Disclaimer: This numeric value towards plastic diversion is based on annual Good Supply sales volumes as of June 2023.

GOOD SUPPLY’S FAN FAVOURITE CANNABIS STRAINS JUST GOT ‘JUICED’

The New Fruit-Forward Infused Pre-Roll Series from Best-Selling Cannabis Brand Good Supply Now Available Across Canada 

TORONTO, ONTARIO – August 17, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company today announced the launch of the new JUICED™ infused pre-rolls by its #1 best-selling Canadian cannabis brand, Good Supply[1], bringing the brand’s pre-roll collection to new heights.

Introducing Good Supply Juiced a new series of bold and fruity infused pre-rolls and blunts, formulated for on-the-go experiences to add to consumers’ days. Its jam-packed flavours and smooth smoking experience are produced from a combination of strain-specific flower and the fruit-flavoured extract of Good Supply’s best-selling vapes. The Good Supply JUICED sub-brand will feature several flavours and formats, including JUICED™ single flavour multi-packs, JUICED™ infused blunts, and the JUICED™ Discovery Pack, a rotating multi-pack offering through which a new series of flavours will be introduced every 6 months.

Good Supply’s tasty lineup of new JUICED offerings:

JUICED™ Single Flavour Multi-Packs

Good Supply JUICED™ multi-pack infused pre-rolls include:

• Pineapple Paradise Juiced: Pineapple Paradise delivers the entourage of Pineapple Express flower and a tropical punch of the fruit-flavoured extract found in Good Supply’s signature Pineapple Express Vapes. Available in 5x0.5g in Ontario, Alberta, Manitoba and Nova Scotia with further national launches expected later this year.

• Wild Berry Juiced: Made from Sweet Berry Kush flower and the extract from Good Supply’s latest Rocket Bomb vapes, these Wild Berry JUICED pre-roll multi-packs are turbocharged with hints of cherry and berry. Available in 5x0.5g in Ontario, Alberta and Manitoba with further national launches expected later this year.

• Maui Mango Juiced: Serving as the first Good Supply infused pre-roll 5-pack joining its portfolio, Maui Mango is produced from sativa flower infused with the tropical sweet and tart aromas of the extract from the Good Supply Mango Passionfruit vape extract, available in 5x0.5g in Ontario, coming to British Columbia and Alberta this August with further national launches expected later this year.

Good Supply JUICED™ Discovery Packs

The Good Supply JUICED™ Discovery Pack is available in a 3x0.5g size to allow consumers to explore a range of new flavours, with new flavours rotating in every six months. This first drop is available in Alberta and Ontario, coming soon to British Columbia and Saskatchewan in August, and features:

• Groovy Grape Juiced: The Groovy Grape infused pre-rolls feature the Purple Monkey vape extract from the best-selling vape, paired with the classic indica flower, Grand Daddy Purps.

•  Maui Mango Juiced: A single serving of 1x0.5g as a sneak peek to enjoying the five-pack of a trip to a tropical paradise, pairing sativa flower with the sweet tart flavours of the new Mango Passionfruit vape.          

• Orange Oasis Juiced: A hybrid blend infused with Orange Swirl vape extract made for the perfect citrus getaway.

More Juiced Discovery Pack flavours coming soon with each fresh rotation.

JUICED™ Infused Blunts

Juiced Infused 1g Blunts are packed with the same bold fruit flavour and strain-specific flower that’s available in the Juiced cones; the natural blunt wrap helps to elevate the experience with a smooth, slower burn slow meant to be savoured. Coming soon to Ontario and Alberta this month, with further national launches, these blunts will be available in 1x1g for purchase at select retailers.

Good Supply’s first launch of its JUICED™ infused blunts includes:

• Groovy Grape Blunts: Featuring the bold grape flavours of our Purple Monkey vapes and made with Grand Daddy Purps flower, Groovy Grape is a smooth-smoking indica made for an elevated Good Supply consumer experience that its fans and consumers know and love.

•  Bunches of Bananas Blunts: Bunches of Bananas blunts feature creamy banana flavours from the extract used in our Banana Kush vapes and made with Monkey Butter flower.

Consumers can expect more JUICED flavours and formats to launch later this year, offering consumers more options to enjoy during various solo or social experiences. Good Supply JUICED™ infused pre-rolls are now available in select regions and retailers across Canada. To keep up with Good Supply and its latest innovations, follow @goodsupplycannabis.

About Good Supply

Good Supply is one of Canada's leading cannabis brands in flower, pre-rolls, vapes, and concentrates, and has become a favourite among consumers and budtenders. At Good Supply good is the new great. Rooted in classic strains that punch above their weight, Good Supply has been one of the top-selling brands in the concentrates and pre-roll category within Canada and is known for its innovative take on its products across its expansive portfolio.

To learn more about Good Supply, visit www.goodsupplycannabis.com and follow @goodsupplycannabis.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

Raphael.Gross@icrinc.com

[1] Produced in accordance with Health Canada Processing and Cultivation licence by Aphria Inc., a subsidiary of Tilray Brands, Inc.

RIFF CANNABIS BRAND LAUNCHES NEW THC BEVERAGES FOR SUMMER

New RIFF Wild Raspberry Lemonade and RIFF Blue Raspberry Ice Sparkling Drinks Infused with 10mg of THC, Crafted for #RefreshmentElevated

TORONTO, ONTARIO – July 12th, 2023 – Premium cannabis lifestyle brand RIFF, from Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today debuts its new ready-to-drink, sparkling THC beverages with two fruit-forward flavours: Blue Raspberry Ice and Wild Raspberry Lemonade.

The new RIFF canned cannabis beverages hit all the right fruity notes, delivering a delicious blend of natural flavours and sweetness levels, without any lingering cannabis taste. Combined with fast-acting nano-emulsified THC, consumers can enjoy a quick onset of effects, ensuring an elevated refreshment, along with consistent, evenly blended active ingredients and an unparalleled experience that pairs perfectly with any occasion, whether solo our social.

Blair MacNeil, President, Canada: “Tilray has produced beverages in the past, but we’re excited to offer cannabis-infused beverages for the first time ever from RIFF. As the brand continues to evolve, entering the beverage category allows RIFF to broaden its current offerings across Canada, including its new lineup of craft flower and infused pre-rolls.”

RIFF Blue Raspberry Ice is a refreshing take on the classic, electric blue, summertime favourite frozen treat, bringing subtle waves of nostalgia and refreshment with each sip, accompanied by a blast of bold berries and fruity goodness. Sold individually with 10mg of THC per 355mL can in Alberta and Ontario.

RIFF Wild Raspberry Lemonade is a bubbly sweet-tart blend of raspberries, wild berries, and lemon – an ultimate refreshing drink. Sold individually with 10mg of THC per 355mL can in Alberta and Ontario.

Along with the distinct tasting notes, these new cannabis-infused Blue Raspberry Ice and Wild Raspberry Lemonade sparkling beverages feature a slim, sleek, and portable design, allowing consumers to conveniently enjoy their cannabis-infused refreshment on the go, without the need for combustion.

RIFF's premium cannabis beverages are now exclusively available in select regions and retailers across Alberta and Ontario as well as through the Tilray Medical Canada platform in Canada, with national distribution expected later this year. Hit refresh with RIFF’s first sparkling beverage and stay tuned for more exciting product releases and formats from RIFF later this year by visiting www.whatisriff.ca. Please Drink Responsibly.

About RIFF

RIFF was borne out of the love for a good joint effort. Committed to providing quality cannabis products and encouraging creativity, RIFF has been widely recognized in the Canadian landscape as a brand that has always supported creative explorers and connoisseurs, serving as a leader in curating and contributing to local events and artist showcases that reflect the RIFF lifestyle. To us, creativity comes from pushing boundaries, exploring ideas, and fresh perspectives among a collection of collaborative endeavors. RIFF celebrates the joy of connection and encourages its community to create something meaningful, for infinite reinvention.

To learn more about RIFF and where to purchase the new product drops, visit whatisriff.ca and join the RIFF community to stay in the loop @whatisriff.

 About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

POTENTLY CANADIAN CANNABIS BRAND, CANACA, INTRODUCES NEW COLLECTION OF TERPENE RICH PRODUCTS ACROSS CANADA

TORONTO, ONTARIO – March 1st, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the launch of the latest innovations by its quintessentially Canadian cannabis lifestyle brand, CANACA[1]. Introducing Bursts and Darts, CANACA reveals its newly added ‘potently Canadian’ products across Canada including four milled flower-based products. Joining the CANACA family, the four new SKUs include Fruitsplosion and Parmigiano Dankiano Bursts, as well as Fruitsplosion and Magic Mochaccino Darts; produced from a hand-selected curation of terpene-rich strain combinations, these new CANACA SKUs not only feature higher potencies – they are also crafted to feature its unique taste profiles and aromas, while offering elevated consumer experiences.

Following the release of its signature #FEELTHEBOOST BHO-infused products; with a spotlight on Shredded Weedies™, Crumble Cones™ and Indica 30’s, CANACA returns with Bursts and Darts, providing a range of products formulated to embrace personalized consumer convenience.

Bursts
Consider Bursts the new ground standard. Thanks to its curated blend of unique strains, CANACA Bursts are made of coarse ground whole flower, making them terpene-rich and perfect for a sensorial experience. Along with its select strain combinations that deliver a wealth of terpenes to explore, Bursts are customizable and conveniently ready to add to any personal consumption methods, so that no matter how it’s rolled or packed, they provide consumer sessions with added fuel. Currently available in Ontario in 7g bags of CANACA’s newest strains: Parmigiano Dankiano and Fruitsplosion, with further National launches coming this spring.

Darts
The next Canadian classic, CANACA Darts are packed with the same terpene-rich milled flower found in Bursts featuring a blend of curated strains with bold, unexpected flavours. Perfectly packed and ready to consume no matter the journey, Darts come in slender multi pre-rolls made for on-the-go experiences – solo or social, and features an extended filter that provides a smooth, consistent burn. Grab a ten-pack of 0.4g Darts now available in CANACA’s new strains, featuring Fruitsplosion and Magic Mochaccino also in Ontario, along with further National launches coming this spring.

While CANACA Bursts give you the convenience of elevating your way, CANACA Darts offer the convenience of taking flight whenever the moment is right.

CANACA’s products are available in select regions and retailers across Canada.

About CANACA

CANACA is a proudly Canadian brand that indulges your unapologetic love for Canada and cannabis. We’re all about elevated adventures and expanding your horizons. The ones where you’re enjoying the journey, not just the destination. We’re passionate about crafting cannabis that’s consistent, reliable, and full of character — just like the people we serve.

Our products are curated and designed to serve the unique and ever-evolving cannabis needs and wants of Canadians. We’re proud of our work and the people and places that produce our products. That’s why CANACA is grown, produced, and packaged in small-town Canada and always will be. We’re potently Canadian, and dang proud of it.

For more information on CANACA, follow @CANACAyourbud on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors

Raphael Gross

203-682-8253

Raphael.Gross@icrinc.com

[1] Produced in accordance with Health Canada Processing and Cultivation licence by Aphria Inc., a subsidiary of Tilray Brands, Inc.

GOOD SUPPLY CANNABIS BRAND LAUNCHES NEW PRODUCT LINEUP

New Party Pack Pre-Rolls, Flower and Hash Now Available Across Canada

TORONTO, ONTARIO – February 13, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company today announced the expansion of their best-selling Good Supply cannabis brand portfolio and the launch of their latest flower campaign. The brand’s latest product releases include larger packs of pre-rolls, new pre-roll strains, and new hash and milled flower products, available in select provinces across Canada.

Good Supply’s latest product lineup includes:

Orange Frosting Flower: Full of orange and floral aromas thanks to its rich and unique terpene profile, this new Sativa-leaning Hybrid delivers on uplifting enjoyment. Available in Ontario only in 14g.

Daily Grind Milled Flower: The Daily Grind was designed to be as easy as it gets, because let’s face it, life is hard. Whole flower buds are milled to be a consistent and versatile size. Available in Alberta in 30g, and Ontario, Manitoba and Saskatchewan in 14g.

Party Pack Pre-Rolls: Created for the convenience of the daily cannabis user, Good Supply’s new 10 and 14 pack pre-rolls are available in Sweet Berry Kush (Indica) and Orange Frosting (Hybrid) strains. Available in Ontario, Alberta, Manitoba, and Saskatchewan.

Watermelon Pre-rolls: A new pre-roll strain that’s full of flavour. Relax with this  well-rounded Indica, featuring a  medley of dominant caryophyllene, humulene and myrcene terpenes. Available for a limited time only in British Columbia, Manitoba and Saskatchewan as a 3x0.5g pre-roll offering.

Temple Ball Hash: Old world meets new with this Nepalese-style Temple Ball Hash. A hand-rolled 2g ball with a shiny, dark brown exterior, and potent THC. Break it open and it oozes aromatics that complement its colour and texture. You might even say we’re bringing Temple Ball Hash back to the future. Available in Ontario, Alberta, Manitoba and Saskatchewan.

At Good Supply, however you roll, there’s a strain for you. Along with the latest product offerings, Good Supply emphasizes its continued commitment to educating consumers. To learn more about the brand’s products, check out the Good Supply Bud Squad campaign at select key retailers across Canada. Made to bring strain identities to life, the Bud Squad campaign serves as a conversation starter among budtenders and consumers about signature and recognizable Good Supply core offerings.

Good Supply’s latest product offerings are now available at select retailers in provinces across Canada. To learn more about the brand and its new products, follow @goodsupplycannabis.  

About Good Supply

Good Supply is one of Canada's leading cannabis brands in flower, pre-rolls, vapes, concentrates, and has become a favourite among consumers and budtenders. At Good Supply good is the new great. Rooted in classic strains that punch above their weight, Good Supply has been one of the top-selling brands in the concentrates and pre-roll category within Canada and is known for its innovative take on its products across its expansive portfolio.

To learn more about Good Supply, visit www.goodsupplycannabis.com and follow @goodsupplycannabis.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

__________

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

Contacts:

Media:

Kaitlin Macapagal

news@tilray.com

Investors:

Raphael Gross

203-682-8253

Raphael.Gross@icrinc.com

‘Potently Canadian' Cannabis Brand, CANACA, Launches New Products and #FeelTheBoost Campaign

Now Introducing Shredded Weedies™

TORONTO, ONTARIO – November 10, 2022 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of their CANACA cannabis brand portfolio. The brand’s latest product release includes the launch of three new high-potency full-spectrum butane hash oil (“BHO”) infused products, along with expanded distribution of its current collection across Canada, for discerning cannabis enthusiasts, demanding boosted experiences.

Canadians know what it’s like to need a boost. The #FeelTheBoost campaign is proudly Canadian and all about expanding horizons. CANACA’s three new fall BHO-infused product launches include: 

Shredded Weedies™

Home of CANACA's new infused milled flower line features premium milled whole flower and BHO infused crumble. Combined to deliver a consistent and convenient smoke in a 3g format, Sky OG is the single strain BHO source in this amped-up product that is guaranteed to be there when you want to get going and stay elevated.

Crumble Cones™

Infused with Golden Pine BHO for an amped-up THC experience, these handy pre-rolls come in a 3-pack at 0.5 g each. Reliable, consistent, and convenient, these terpene and cannabinoid-rich pre-rolls assure the adventure you are seeking. Push the boundaries, then pop the rest in your pocket to stay that way throughout your day. 

Indica 30 

A redeveloped 3-pack of 0.5g infused pre-rolls that are perfect for on-the-go adventures. A proprietary blend of trichome-dense, hand-harvested indica whole flower is boosted with an amped-up infusion of high-potency Sky OG BHO crumble. The result is a potent sky-high THC percentage delivered with an intense herbal profile.

As proudly Canadian as these new and exciting products are, they also happen to be potently Canadian and made for any occasion. CANACA’s new collection of BHO-infused products are available in select regions and retailers across Canada.  

About CANACA

CANACA is a proudly Canadian brand that indulges your unapologetic love for Canada and cannabis. We’re all about elevated adventures and expanding your horizons. The ones where you’re enjoying the journey, not just the destination. We’re passionate about crafting cannabis that’s consistent, reliable, and full of character — just like the people we serve.

Our products are curated and designed to serve the unique and ever-evolving cannabis needs and wants of Canadians. We’re proud of our work and the people and places that produce our products. That’s why CANACA is grown, produced, and packaged in small-town Canada and always will be. We’re potently Canadian, and dang proud of it.

For more information on CANACA, follow @CANACAyourbud on Instagram. #FeeltheBoost

About Tilray Brands    

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted and market leading cannabis consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of wellbeing, visit www.Tilray.com and follow @tilray on all social platforms.

__________   

Forward-Looking Statements   

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. 

Contacts:   

Tilray Brands:   
Kaitlin Macapagal  
news@tilray.com   

Investors   
Raphael Gross   
203-682-8253   
Raphael.Gross@icrinc.com