Embrace The Chill With Montauk Brewing’s Cold-Weather Beers

Montauk’s New Cold Day IPA and Driftwood Ale Are Brewed to Warm Your Spirit

NEW YORK (December 14, 2023) – Montauk Brewing Company (“Montauk Brewing” or “Montauk”), the leading and fastest-selling craft brewer in Metro New York and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announces the seasonal release of its fan-favorite winter offerings , Cold Day Indian Pale Ale (“IPA’) and Driftwood Ale. Both are available throughout the Northeast. Cold Day IPA is available in twelve-packs and six-packs 12-ounce cans, 19.2-ounce singles, and on draft. Driftwood Ale is available in six-packs 12-ounce cans and on draft.

Montauk Brewing crafts the two special brews to celebrate the winter season and moments that call for beers that warm the spirit.

• Cold Day IPA (6.7% alcohol by volume (ABV)) is a slightly hazy India Pale Ale with crisp juicy notes, reminiscent of the invigorating chill of a winter day. Brewed with Amarillo and Strata hops, the IPA delivers a delightful blend of citrus, pine, and tropical fruit aromas.

• Driftwood Ale (6% ABV) is an English Pale Ale and offers a rich malty flavor with hints of toast, nuts, and biscuits. The well-balanced ale is perfect for sipping by a fireplace or enjoying with hearty winter meals.

“Montauk is all about brewing easy-drinking beers. Cold Day and Driftwood are both styles that were brewed for the cold and icy days we face during winter in Montauk. Cold Day IPA is one of our most frequently requested beers every winter, while Driftwood Ale delivers the quintessential malty, nutty and caramel flavors people expect in a winter beer without being overly heavy. Both beers are great choices for the colder months ahead,” said Vaughan Cutillo, Co-Founder and Marketing at Montauk Brewing.

About Montauk Brewing Company

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Today, the beloved brand is the #1 fastest-selling Craft Brewery in Metro New York according to Nielson data and is a subsidiary of Tilray Brands (Nasdaq: TLRY; TSX: TLRY).

Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.

Montauk Brewing is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about Montauk Brewing Company, please visit www.montaukbrewingco.com and follow @montaukbrewco.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

MONTAUK BREWING EXPANDS DISTRIBUTION BEYOND THE NORTHEAST

Montauk’s Easy-Drinking and Best-Selling Craft Beers Are Now Available at Major Retailers, Restaurants and Bars Across Georgia

NEW YORK CITY – September 14, 2023 – Montauk Brewing Company (“Montauk Brewing” or “Montauk”), the leading and fastest-selling craft brewer in Metro New York[1], known for its exceptional craft beers and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced today the beginning of a highly-anticipated expansion beyond the Northeast that will begin in Georgia, and continue to other major markets in the U.S. later this year

“This is a huge moment for Montauk Brewing, as we begin a sustainable path to becoming a national brand. Since Montauk Brewing was founded 11 years ago, the buzz around its innovative, easy-drinking beers has spread far beyond New York. Consumers and retailers across the country constantly ask us when Montauk will be available in their cities, and we’re excited that we can now show them why Montauk is the top craft brewer in New York,” said Ty Gilmore, President of U.S. Beer at Tilray.

Montauk’s best-selling styles of its drinkable craft beers are now available in both cans and kegs, including:

• Wave Chaser India Pale Ale (IPA) [6.4% Alcohol By Volume (ABV)]: A super clean and refreshing ale brewed with Chinook, Azacca, Columbus and El Dorado hops that deliver a wave of tropical and pine aromas.

• Cold Day IPA (6.7% ABV): Inspired by Montauk’s icy winds and frosty waters in the winter, the slightly hazy IPA was brewed with Amarillo and Strata that deliver crisp juice notes that warm the spirit.

• Driftwood Ale (6% ABV): A well-balanced English Pale Ale known for its dark copper color and easy drinkability, thanks to its Victory malts, which deliver terrific toasty, nutty and biscuity flavors.

• Box of Montauk: A rotating variety pack filled with Montauk’s best seasonal and flagship beers, featuring Wave Chaser IPA, The Surf Beer, Juicy IPA, and Tropical IPA for Fall 2023.

Montauk’s best-selling craft beers are now available across major retailers, restaurants, and bars throughout Georgia.

About Montauk Brewing Company

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Today, according to Nielson data, the beloved brand is the #1 fastest selling Craft Brewery in Metro New York and is a subsidiary of Tilray Brands (Nasdaq: TLRY; TSX: TLRY).

Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.

Montauk Brewing is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about Montauk Brewing Company, please visit www.montaukbrewingco.com and follow @montaukbrewco.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

[1] Nielsen xAOC & Food 2022

Green Flash Launches New Beers Across the U.S. and Unveils Refreshed Branding

Year-Round Brews Bolster WEST COAST IPA® Lineup

SAN DIEGO (October 13, 2022) — Green Flash Brewing Company ("Green Flash”) celebrates 20 years of brewing world-class beers and announces the release of its new WEST COAST IPA® lineup, which includes the iconic WEST COAST IPA® beer and two all-new beers, Imperial West Coast IPA and Hazy West Coast IPA. This year-round lineup is available now in 12-ounce cans, nationally.

Green Flash’s new lineup of core beers celebrates its WEST COAST IPA® roots, which helped define West Coast-style IPAs and put the San Diego-founded brand on the map.

The brand’s iconic West Coast IPA® beer (7% alcohol by volume (ABV)) is brewed with six different hops featuring complex layers of pine, floral, and ripe citrus tropical aromas.

The new Green Flash IPA lineup includes:

Imperial West Coast IPA (8.9 % ABV), an amplified version of the classic WEST COAST IPA® beer, featuring an epic wave of hops, delivering grapefruit zest bitterness supported by notes of dark caramel and finishing easy with floral and dry woodsy hop notes. Imperial West Coast IPA is also available in 19.2-ounce cans nationally.

Hazy West Coast IPA (6.5% ABV), brewed with Citra, Motueka, and El Dorado hops, delivers a wave of tropical flavors and aromas of pineapple, stone fruit, and lime with a bright, hazy appearance.

“These new beers are a celebration of the beloved West Coast-style IPAs, and our new packaging and branding reinforces our roots in San Diego, a special community that has consistently contributed to the prominent craft beer lifestyle. Green Flash is one of the original San Diego craft beers, and we’ll always have a deep connection to the people, coastline, and surrounding waters,” says Green Flash Creative and Brand Director, Aaron Grossman. “With our refreshed branding, we’re beyond excited to launch across the country and share the love of our WEST COAST IPA® craft beers.

The addition of two new, year-round beers comes at an exciting time for Green Flash, as the brand is expanding its distribution across California and in new states, including Arizona, Colorado, Georgia, Minnesota, Ohio, Pennsylvania, Virginia, Wisconsin, and Minnesota, with plans to expand into nine additional eastern states in early 2023, including Alabama, Connecticut, the District of Columbia, Indiana, Maryland, Michigan, North Carolina, South Carolina, and Tennessee. Green Flash remains focused on bringing its specialty craft ales to new communities from coast to coast. Starting in December, all three beers will be available in Green Flash’s new WEST COAST IPA® Variety 24-pack at select wholesalers.

Green Flash’s new branding is designed to reconnect the brand with its proud roots. The packaging prominently features custom artwork by Matthew Jay Fleming, whose illustrations depict the vibrant San Diego coastline and capture the brilliance of the West Coast’s Green Flash, which is the optical phenomenon that occasionally occurs as the sun sets into the ocean below the horizon.

About Green Flash Brewing Company

Part legend, part luck, the elusive green flash is a San Diego sensation. But to us, it’s more than a burst of brilliant green light as the sun sets into the sea — it’s a magical moment that signals the end of an extraordinary day and the start of an epic night. Green Flash pioneered a new style of beer with its iconic WEST COAST IPA® craft beer. Today, its talented brewing team is keeping Green Flash at the forefront of craft beer by innovating specialty ales that are uniquely Green Flash and introducing them to new beer enthusiasts around the country.

Green Flash Brewing Company is a lifestyle craft-beer brand and a part of the SweetWater Brewing Company’s family of brands.

Visit greenflashbrew.com and follow @greenflashbeer on all social platforms.

About SweetWater Brewing Company

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!”. As the 10th largest craft brewery in the U.S., SweetWater beverages are crafted at two locations, the flagship SweetWater brewery and taphouse at 195 Ottley Drive in the heart of Atlanta, and a second location now open in Fort Collins, Colorado at 1020 E Lincoln Ave.

For more information about SweetWater Brewing and where to find SweetWater craft beverages, please visit www.sweetwaterbrew.com

Follow SweetWater on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the expansion of product distribution. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924-0704 ext. 2103