ELEVATE EVERYDAY WELLNESS RITUALS WITH SOLEI CANNABIS TEAS

Solei Introduces Three New Seasonal Brews for Tea Lovers

TORONTO, ONTARIO – December 13, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announces the latest seasonal release from its cannabis wellness brand, Solei. Joining its list of elevation essentials, Solei introduces three new cannabis-infused tea blends, including Decaffeinated Jasmine Green Tea, Spiced Starlight, and Chai Rooibos that are now available, just in time for the cozy season ahead.

Earlier this Spring, Solei introduced its inaugural tea collection with the launch of Peach Ginger Green Tea, Lavender Chamomile, and Mint Tea, focused on intentional consumption around its cannabinoid variations of CBD, CBN, and THC. Now back with three additional flavours, Solei delivers refreshing seasonal blends in premium sachets of loose-leaf tea.

Solei’s new seasonal brews include:

• Decaffeinated Jasmine Green Tea: A premium whole-leaf tea with the classic aromas of jasmine flower. It contains five biodegradable pyramid tea sachets; each sachet includes 20mg of CBD and <1mg of THC perfect for any time of the day.

• Spiced Starlight: With 5x5g premium whole-leaf tea bags, this rich, Spiced Starlight multi-pack is caffeine-free and features warm spices of cardamom and clove. Each pack contains five biodegradable pyramid tea bag sachets, each infused with 20mg CBD, 10mg CBN, and <1mg THC. 

• Chai Rooibos: Solei’s chai rooibos tea is a classic spice-filled beverage that’s caffeine-free, providing a sense of ease and comfort in a cup with notes of cardamom, cinnamon, and clove flavors. Each tea pack includes five biodegradable pyramid tea bag sachets, each infused with 20mg CBD and 2mg THC. 

Solei cannabis-infused teas are made for self-care routines, moments to unwind and to share socially with friends. Solei’s new teas – Jasmine Green Tea, Spiced Starlight, and Chai Rooibos, are now available at select Canadian cannabis retailers. For more information on where to buy Solei teas, please visit www.Solei.ca.

About Solei

Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms. Beloved by consumers for its carefully formulated products and innovative formats, Solei products feature varied and rare cannabinoids that allow you to fine-tune your routines with ease. Explore a true sense of well-being with a wide range of formats including Solei’s best-selling CBD oils, ready-to-go pre-roll multi-packs, blended topicals, and new beverages, along with more exciting future launches coming later this year.

For more information on Solei, visit www.Solei.ca and follow along our journey @soleicanada on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

TILRAY BRANDS EXPANDS CANNABIS BEVERAGE PORTFOLIO WITH NEW THC, CBG and CBD DRINK INNOVATIONS BY TOP-PERFORMING CANADIAN BRANDS

 XMG Cannabis Brand Launches New Flavour Packed Drinks from its XMG+ Line 

Mollo Brand Releases New Cannabis Craft Brews  

Tilray Holds Strong Market Share Position in Recreational Cannabis Beverages in Canada

TORONTO, ONTARIO – November 15, 2023 – Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announced a bold new range of cannabis-infused beverages from its renowned brands XMG and Mollo. Recognized for their diverse flavours and innovative cannabinoid profiles, including THC, CBG, and CBD, these brands are reshaping the cannabis beverage market with unparalleled variety and quality.

Blair MacNeil, President, Tilray Canada, said, “Tilray’s commitment to innovation and consumer satisfaction is exemplified by our expansive beverage offerings from XMG and Mollo. With the success of recent introductions from other Tilray brands such as Solei and RIFF, we have firmly positioned ourselves as leaders in the cannabis beverage market. Both XMG and Mollo have consistently been top choices for Canadian consumers, and these new releases, highlighting unique cannabinoid combinations and premium formulations, underscore our dedication to providing diverse and quality brand experiences.” 

XMG

XMG has been the #1 brand in cannabis-infused beverages with the largest product line available in Canada[1], including their XMG Plus (XMG+) lineup featuring nostalgic taste profiles, serving as a top trusted brand in the beverage space with flavours consumers know and love. From its collection, 3 best-selling flavours currently rank in Canada’s top 5, with more new flavours to come down the line.

XMG’s latest innovations from its XMG Plus line, include:

• XMG+ Tropical Cream Float: Crafted with full body flavours, XMG brings sunshine in a can with this new tropical twist on a classic cream soda, with subtle notes of fruit explosions accompanied by a sweetly balanced hit of 10mg THC + 10mg CBG & guarana extract.

• XMG+ Citrus Peaks: Add some zest to your session and experience the jolt of the fresh citrus blast with every sip, along with 10mg THC + 10mg CBG & guarana extract.

• XMG+ Paradise Treat: For those that daydream of being on airplane mode while hanging out in the sun; A nostalgic bubbly blast of fruit punch with 10 mg THC + 10mg CBG & guarana extract.

• XMG+ Lemon Iced Tea: Refreshing and non-carbonated, this one’s for the fans who love the classic taste of a classic Lemon Iced Tea, but with a well-balanced sweetness factor, featuring 10 mg THC + 10mg CBG & guarana extract.

Mollo

Mollo is one of the only brands in the cannabis-infused beverage space offering mass-appealing, sessionable cannabis craft brews in Canada, and remains unique and differentiated with its flavours and cannabinoid variations; offering non-alcoholic brews that are light and easy-drinking, Mollo is for those looking for an alternative way to consume cannabis, while enjoying the refreshing taste that’s reminiscent of classic Canadian beers, and seasonal ciders. Crafted by master brewers with more than 65 combined years of brewing experience, Mollo’s products are available for different year-round consumer occasions. As of this year, its shares have doubled since January, and the brand is currently in the top 10 of Canada’s best-selling cannabis infused beverages along with XMG[2].

Mollo’s latest release made with natural flavour, includes:

• Mollo Orchard Chill’r: Perfect for the Fall and Winter season, this new infused drink is a semi-sweet, crisp, and refreshing apple cider-inspired beverage providing the ultimate ‘chill’, with 10mg THC and 10mg CBG, best served in a chilled glass over ice.

Additional original consumer favourite brews available:

• Mollo 5: A crisp, easy-drinking non-alcoholic lager, this brew is a Mollo original, best served poured into a chilled glass and sipped slowly, featuring a medium 1:1 ratio of 5mg of nano-infused THC and 5mg CBD.

• Mollo 5 Lime: There’s nothing like a smooth, crisp, and lightly hopped non-alcoholic Mollo lager with refreshing lime flavour; best enjoyed in a chilled glass with a lime wedge at 5mg THC and 5mg CBD.

• Mollo 10: This first-of-its-kind cannabis craft brew[3] was one of the first drinks to hit the ground running for Mollo; it’s double-brewed for a well-balanced taste with 10mg THC + 10mg CBG, serving up a classic clean and crisp non-alcoholic lager profile best served in a chilled glass.

Following the success of Mollo’s original lineup, Mollo’s introduction of its Mollo 10 and Orchard Chill’r, lends a sneak preview of what’s to come for the brand, including the launch of a fresh new lineup of light and thirst-quenching on-the-go beverages perfect for the warmer spring and summer months, including a burst of fruit-forward tropical flavours such as Lemon, Mango, and Pineapple, along with Mollo 10 Lime, and an Orchard Chill’r Mixed Berry refresher.

XMG and Mollo continue to dominate the ready-to-drink cannabis beverage space with their new releases; The introduction of XMG’s additions to the XMG+ line and Mollo’s new non-alcoholic cannabis brews lights up the way for the upcoming line of products to come in the new year, with even more new formats and flavours for consumers to choose from. To keep up with the latest launches from XMG and Mollo, follow @findyourXMG and @mollo_out on social.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:
Media:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

[1] Based on National Retail Retail Sales Data from Hifyre – January 1, 2023 – October 31, 2023; Year to Date

2 Based on National Retail Retail Sales Data from Hifyre – January 1, 2023 – October 31, 2023; Year to Date

[3] Tilray Brands Competitive Brand Analysis October 2023